Tag: Marketing Analytics

UA stops collecting data on July 1. For the following year users will have Viewer access to historical data and reports in the user interface.
The post Google sets deadline for getting data out of Universal Analytics appeared first on MarTech.

The good news is that Google plans to replace it with something bigger and better.
The post Google to remove GA4 integration with Optimize appeared first on MarTech.

Why we care about marketing attribution modeling

Learn more about attribution modeling, what it is, different types of attribution modeling and how you can use it as a digital marketer.
The post Why we care about marketing attribution modeling appeared first on MarTech.

Should you use your data warehouse as your CDP?

There’s a case for and against using your data warehouse as a customer data platform. Here are three ways to make it work.
The post Should you use your data warehouse as your CDP? appeared first on MarTech.

Data plus analytics is the route to the truth

Data can only steer you right if you apply analytics to understand what it’s trying to tell you.
The post Data plus analytics is the route to the truth appeared first on MarTech.

At Summit today, Adobe also announced a new Product Analytics solution and Sensei GenAI.
The post Adobe announces Firefly for AI-driven creative appeared first on MarTech.

Learn how to better understand analytics data by looking at nuances in data measurement and exploring how analytics tools work.
The post Accuracy in digital analytics: What marketers need to know appeared first on MarTech.

The company behind Advil and other consumer brands transformed their approach to social media just in time for the pandemic.
The post How Haleon built social media intelligence in-house appeared first on MarTech.

With increased pressure to prove the value of marketing, it’s time to revisit the MMM approach.
The post Marketing mix modeling: A marketer’s guide appeared first on MarTech.

Mitigating bias in AI is essential for marketers who want to work with the best possible data. Here’s what you need to know
The post How bias in AI can damage marketing data and what you can do about it appeared first on MarTech.

Beyond just calculating CLV, companies must embrace the total value a customer can bring as a factor in strategic planning, culture and KPIs.
The post North Star goals for category leaders: Customer lifetime value model appeared first on MarTech.

Make sure your campaign traffic is properly tracked and categorized in Google Analytics 4 with these URL tagging tips for marketers.
The post Campaign tracking in GA4: How to ensure your links are properly tagged appeared first on MarTech.

If a call analytics platform makes sense for your business, these questions will help make sure you get the right one,:
The post 37 questions to ask call analytics vendors during the demo appeared first on MarTech.

Top 3 priorities for your 2023 B2B marketing strategy

Set up your brand for long-term success by focusing on data-informed insights, creator marketing and building brand advocates. 
The post Top 3 priorities for your 2023 B2B marketing strategy appeared first on MarTech.

Though call analytics platforms offer a host of benefits, it’s important to look at internal processes, training needs, pricing and more before making the purchase.
The post Does your organization need a call analytics platform? appeared first on MarTech.

The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications.
The post What is call analytics software and how is AI giving marketers more power to measure inbound call data? appeared first on MarTech.

Glassbox will integrate conversational AI into its digital experience analytics platform.
The post ChatGTP to support digital experience analytics appeared first on MarTech.

Using these tools in GA4 will help compensate for tracking limitations so that you can remain data-informed.
The post 3 Google Analytics 4 features to make up for lost data appeared first on MarTech.

While it is not a one-size-fits-all solution to the demise of browser cookies, server-side measurement is still worth considering.
The post Server-side measurement: What is it really good for? appeared first on MarTech.

The Admin screen is usually frequented by analytics practitioners, but there are marketing benefits in its features.
The post 3 “secret” marketing tools in Google Analytics 4 appeared first on MarTech.