Tag: Marketing Artificial Intelligence (AI)

5 AI writing assistants in action

We tested five popular generative AI tools to write blog posts. Here’s what we discovered.
The post 5 AI writing assistants in action appeared first on MarTech.

Grammarly introduces generative AI tool GrammarlyGO

A beta version of the new content creation tool will be available across all the company’s products beginning in April.
The post Grammarly introduces generative AI tool GrammarlyGO appeared first on MarTech.

ChatSpot uses OpenAI’s ChatGPT technology, along with HubSpot’s CRM, DALL-E 2 and Google Docs.
The post HubSpot debuts ChatSpot generative AI tool appeared first on MarTech.

In this webinar, learn how to responsibly harness first-party data as a competitive advantage.
The post Secrets of a marketing champ: 3 ways to prove your value appeared first on MarTech.

Partnership with OpenAI, ChatGPT Slack app and fund for responsible generative AI were also announced at TrailblazerDX’23.
The post Salesforce unveils Einstein GPT appeared first on MarTech.

Knowing ChatGPT’s strengths and weaknesses can help you decide where and how to use the tool for marketing campaigns.
The post ChatGPT: A marketer’s guide appeared first on MarTech.

The company says it has reduced costs for the AI-powered chatbot by 90% since December.
The post OpenAI unveils ChatGPT API at very low prices appeared first on MarTech.

Discussions claiming ChatGPT will solve all our digital marketing problems are missing three key things that only humans can provide.
The post Three things ChatGPT needs which only you can provide appeared first on MarTech.

“Marketers should know that — for FTC enforcement purposes — false or unsubstantiated claims are our bread and butter.”
The post FTC warns tech companies about over-hyping AI claims appeared first on MarTech.

Mitigating bias in AI is essential for marketers who want to work with the best possible data. Here’s what you need to know
The post How bias in AI can damage marketing data and what you can do about it appeared first on MarTech.

Paul Roetzer of The Marketing AI Institute discusses what you need to know to get artificial intelligence working for you today.
The post How AI can help your marketing right now appeared first on MarTech.

But it’s early days and we’re still trying to envision what the future of search will look like.
The post Bard and ChatGPT will ultimately make the search experience better appeared first on MarTech.

4 areas of martech with ethical concerns

Martech professionals don’t mean to sow chaos in the world, but what we do can have unintended consequences.
The post 4 areas of martech with ethical concerns appeared first on MarTech.

MarTech’s marketing AI experts to follow

Who you need to follow to keep up with the AI revolution sweeping through marketing technology.
The post MarTech’s marketing AI experts to follow appeared first on MarTech.

How ChatGPT is set to change marketing technology

A Q&A with TrustInsight’s Christopher Penn about some of the ways AI-powered chatbots will make martech more powerful.
The post How ChatGPT is set to change marketing technology appeared first on MarTech.

Does ChatGPT pose an existential threat to marketers?

Great marketing takes intelligence that AI does not yet have and still makes us humans a necessary part of the formula for breakthrough work.
The post Does ChatGPT pose an existential threat to marketers? appeared first on MarTech.

ChatGPT-like content might not be able to keep its origins a secret.
The post AI-generated content is detectable, new study claims appeared first on MarTech.

In this webinar, learn how to responsibly harness first-party data as a competitive advantage.
The post Master the CX trifecta: Data, content and tech appeared first on MarTech.

Microsoft Bing is working with ChatGPT itself while Google is set to launch its own tool, Bard.
The post ChatGPT set to shake up search appeared first on MarTech.

ChatGPT isn’t yet a tool that can run without close supervision. But it’s something marketers are paying attention to.
The post When I asked ChatGPT to write an article about ChatGPT appeared first on MarTech.

Learn the difference between what customers say ‘to’ you and ‘about’ you – and why it’s important.
The post Webinar: 5 CX trends that will shape 2023 appeared first on MarTech.

You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.
The post 20 questions to ask customer data platform vendors during the demo appeared first on MarTech.

Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond.
The post AI in marketing: 7 areas where it shines and struggles appeared first on MarTech.

Glassbox will integrate conversational AI into its digital experience analytics platform.
The post ChatGTP to support digital experience analytics appeared first on MarTech.

Activate a data-driven personalization strategy that drives meaningful relationship building.
The post Webinar: 7 ways to keep your customers coming back in 2023 appeared first on MarTech.

Will automated chatbots be a force in marketing next year? There’s a better chance that headless commerce will be the story for 2023.
The post 2023 Predictions: Experience, Ecommerce and Transformation appeared first on MarTech.