Are your exceptional marketing efforts going unnoticed? Explore how AI can help turn the tide in your favor.
The post Why you’re not getting credit for your marketing efforts — and how AI can help appeared first on MarTech.
In the new analytics landscape, creative execution emerges as the key optimization lever for optimal brand performance and sales.
The post Mastering the art and science of creative analytics appeared first on MarTech.
Preparing for marketing mix modeling: What you need to know
Google Analytics 4 is of limited use for attribution modeling. That’s where marketing mix modeling comes in.
The post Preparing for marketing mix modeling: What you need to know appeared first on MarTech.
Roku partners with Shopify to allow purchases direct from TV
Ecommerce on streaming TV is becoming more mainstream as buying becomes easier with ad forms like Roku Action Ads.
The post Roku partners with Shopify to allow purchases direct from TV appeared first on MarTech.
4 AI categories impacting marketing: Predictive analytics
While this area of AI has been around long enough, it shouldn’t be a substitute for strategic oversight by humans.
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This comprehensive guide deep dives into the state of marketing attribution, why it’s important, the types of attribution models, and more.
The post Make sense of your marketing with the 101 Guide to Marketing Attribution appeared first on MarTech.
Why we care about marketing attribution modeling
Learn more about attribution modeling, what it is, different types of attribution modeling and how you can use it as a digital marketer.
The post Why we care about marketing attribution modeling appeared first on MarTech.
At Summit today, Adobe also announced a new Product Analytics solution and Sensei GenAI.
The post Adobe announces Firefly for AI-driven creative appeared first on MarTech.
Learn how to better understand analytics data by looking at nuances in data measurement and exploring how analytics tools work.
The post Accuracy in digital analytics: What marketers need to know appeared first on MarTech.
With increased pressure to prove the value of marketing, it’s time to revisit the MMM approach.
The post Marketing mix modeling: A marketer’s guide appeared first on MarTech.
In this webinar, learn tried and true best practices from attribution pros.
The post Build a winning marketing attribution framework appeared first on MarTech.
Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023
While overall ad spend will continue to grow, many marketers expect to adjust their mix of channels every month.
The post Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 appeared first on MarTech.
A new company from the founder of Demandbase is seeking to meet the B2B attribution challenge, leading with a free mobile app.
The post Channel99 will help marketers measure the performance of channels and vendors appeared first on MarTech.