The survey platform is offering pre-built customizable templates and easy web embedding to support rapid creation and deployment of forms.
The post SurveyMonkey launches new forms solution appeared first on MarTech.
Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys.
The post The 3 Rs of marketing automation: Relevance, response and ROI appeared first on MarTech.
Are your exceptional marketing efforts going unnoticed? Explore how AI can help turn the tide in your favor.
The post Why you’re not getting credit for your marketing efforts — and how AI can help appeared first on MarTech.
It’s time to revisit content workflows and ensure change management is front and center for your marketing team.
The post Rethinking content governance in the era of generative AI appeared first on MarTech.
AI for all: How anyone can create AI solutions
Why wait for Silicon Valley? Learn how to harness AI’s power for transformative innovations regardless of the size of your company.
The post AI for all: How anyone can create AI solutions appeared first on MarTech.
How embedding BDRs into marketing can boost your sales
Learn how leveraging BDR expertise in marketing can lead to smoother customer journeys, comprehensive sales funnels and increased revenue.
The post How embedding BDRs into marketing can boost your sales appeared first on MarTech.
How to tune your GTM strategies to cope with budgetary headwinds
The top four ways you need to change your thinking to justify marketing budget and resources in turbulent times.
The post How to tune your GTM strategies to cope with budgetary headwinds appeared first on MarTech.
Is your marketing team overwhelmed with tasks? Here are three key steps to shift from tactics to impactful outcomes.
The post 3 ways to align marketers to business outcomes appeared first on MarTech.
Shift your perspective on marketing success. Learn how prioritizing your marketing team’s development leads to sustainable growth.
The post The surprising truth about how to achieve your marketing goals appeared first on MarTech.
Here’s how marketing leaders can address hybrid work challenges, from enhancing decision-making processes to tackling meeting hurdles.
The post How hybrid teams can make better decisions appeared first on MarTech.
Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority.
The post Marketers are only using one third of their stack’s capability appeared first on MarTech.
It’s time to get out of a tactics-first mindset and chart a strategic course based on knowing why you’re doing what you’re doing.
The post Why you should always ask why: Strategy must lead tactics in marketing planning appeared first on MarTech.
Explore how successful companies align marketing, sales and customer success at every stage of the customer journey.
The post The success elements of marketing-driven growth, Part 3 appeared first on MarTech.
Balancing generalists and specialists: An essential strategy for marketing success
Is it better to specialize or generalize? Here’s why blending both might be your key to unlocking unprecedented marketing success.
The post Balancing generalists and specialists: An essential strategy for marketing success appeared first on MarTech.
Top 6 martech myths debunked
Steer clear from common misconceptions that lead to haphazard decisions, poor vendor choices and failed implementations.
The post Top 6 martech myths debunked appeared first on MarTech.
9 questions to ask marketing work management vendors during the demo
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
The post 9 questions to ask marketing work management vendors during the demo appeared first on MarTech.
Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don’t jump into the purchase process blindly.
The post Does your organization need a marketing work management platform? appeared first on MarTech.
Here’s how customer-centric content, lifecycle engagement and defined processes help drive organizational growth.
The post The success elements of marketing-driven growth, Part 2 appeared first on MarTech.
6 key email programs to optimize before Q4
Take time now to review your email programs to ensure they’re optimized for success in Q4 and beyond.
The post 6 key email programs to optimize before Q4 appeared first on MarTech.
In this webinar, learn how to unleash the full power of social media advertising and organic engagement to capture the attention of your ideal customers.
The post A blueprint for boosting sales and dominating paid and organic campaigns appeared first on MarTech.
Here’s how collaborating with the right integration partners can benefit your organization beyond increased sales figures.
The post The value of integration partnerships: Why finding the right partner matters appeared first on MarTech.
5 don’ts in marketing operations
There’s plenty of good advice about best practices in marketing. It’s also important to be aware of what not to do.
The post 5 don’ts in marketing operations appeared first on MarTech.
In this webinar, learn how flexibility in your technology the key to mastering customer experiences.
The post Transform customer experience and drive business results with an optimized tech stack appeared first on MarTech.
Here’s what’s in store for marketers as rapid advances in extended reality and artificial intelligence disrupt the industry.
The post Top 5 XR and AI marketing trends in 2023 appeared first on MarTech.
Learn the agile marketing areas where frequent change is acceptable and how to manage them efficiently.
The post How to handle changes in agile marketing appeared first on MarTech.
By taking steps to centralize their insights unit, CMOs will help bolster marketing strategy, innovation and digital experience initiatives.
The post Why centralizing strategic insights is imperative for CMOs appeared first on MarTech.
Your marketing team is full of innovative ideas that could help the business grow. Here’s how to uncover them.
The post How to find innovative ideas to fuel your marketing decisions appeared first on MarTech.
Or is it artificial intelligence minus human intelligence = failure?
The post Artificial intelligence + human intelligence = success appeared first on MarTech.
We can influence customer behavior more effectively by understanding the flaws in our own thinking.
The post How cognitive biases prevent you from connecting with your audience appeared first on MarTech.
Three major clients reflect on their different journeys with Pega decisioning and customer service solutions.
The post Citi, Aflac and Verizon: Three different Pega journeys appeared first on MarTech.
Mitigating the risks of generative AI by putting a human in the loop
Making sure generative AI doesn’t go “evil” on you requires putting a human in the loop. But there are going to be a lot of loops.
The post Mitigating the risks of generative AI by putting a human in the loop appeared first on MarTech.
Choosing between composable vs. packaged CDP is not straightforward. Here are key considerations to know before making a decision.
The post Composable CDPs: How do they differ from packaged solutions? appeared first on MarTech.