Tag: Marketing Management

The success elements of marketing-driven growth

The biggest limitation to growth for most organizations is the lack of a defined framework and process on how to grow. 
The post The success elements of marketing-driven growth appeared first on MarTech.

DAM metadata: Why less is more

Here’s why you should avoid having too many metadata fields and how to streamline metadata management in your DAM.
The post DAM metadata: Why less is more appeared first on MarTech.

Email marketers: What’s on your vacation to-do list?

Just as we plan our vacations, we need to plan a work exit and re-entrance. Otherwise we will lose all we gained from our time off.
The post Email marketers: What’s on your vacation to-do list? appeared first on MarTech.

3 prevailing themes pointing to a martech reset

There’s a low-key reset transpiring across multiple enterprise stacks. Here’s how martech leaders can respond.
The post 3 prevailing themes pointing to a martech reset appeared first on MarTech.

To succeed in this competitive market, you need to optimize your ABM strategy. Here are five steps to get you started.
The post 5 steps for building a recession-grade ABM program appeared first on MarTech.

Following these steps will help you implement and adopt martech successfully, whether it’s one or several platforms. 
The post 5 tips for successfully adding martech to your stack appeared first on MarTech.

Learn the key points of friction between marketing and IT and how to enhance communication and effectiveness.
The post How to foster effective collaboration between marketing and IT appeared first on MarTech.

Set up your marketing campaigns for success with a well-thought-out measurement plan. Here’s what to consider when creating one.
The post 5 failure points of a measurement plan — and how to fix them appeared first on MarTech.

Set up your marketing campaigns for success with a well-thought-out measurement plan. Here’s what to consider when creating one.
The post 5 failure points of a marketing measurement plan — and how to fix them appeared first on MarTech.

Here are recommended books and podcasts for martech practitioners looking to keep pace with constant developments in the industry.
The post Top book and podcast recommendations for martech professionals appeared first on MarTech.

Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics.
The post 7 ways to get to know your audience better appeared first on MarTech.

Nurturing these five skills will help you tackle the challenges of being a leader in a rapidly evolving industry.
The post 5 critical leadership skills every marketing ops pro needs appeared first on MarTech.

The latest Gartner CMO Spend report has CMOs trying to support their martech spend despite pressures.
The post Marketers under pressure to cut martech spend appeared first on MarTech.

How you can retire redundant or underutilized tools for a more effective martech stack without operational chaos.
The post A 5-step guide to retiring martech tools without disrupting operations appeared first on MarTech.

Here’s how to design an organizational structure that guides your people to deliver on your firm’s unique vision and strategy.
The post 3 key categories of a high-performing marketing organizational structure appeared first on MarTech.

What’s behind the MarTechBot curtain?

An inside-out perspective on the development of MarTechBot, and its implication for marketers.
The post What’s behind the MarTechBot curtain? appeared first on MarTech.

Where to find marketing ideas to boost your performance

Marketing inspiration and ideas are out there for the taking. With some awareness, they’re easy to find. Here are some tips.
The post Where to find marketing ideas to boost your performance appeared first on MarTech.

Learn what agile marketing is, why it’s important, and how it can help marketers succeed.
The post Agile marketing: What it is and why marketers should care appeared first on MarTech.

By talking to customers, being ruthless with priorities and optimizing for conversions, marketing can become a bit more manageable.
The post How to overcome marketing budget cuts and hiring freezes appeared first on MarTech.

Marketing leaders must think about how to future-proof their teams, and it’s not just about AI.
The post Designing the marketing team of the future appeared first on MarTech.

DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world.
The post How to use decision intelligence to tackle complex business challenges appeared first on MarTech.

Here’s why today’s CMOs should prioritize marketing technology strategy and create internal policies for using generative AI.
The post Why CMOs must cross the technical divide appeared first on MarTech.

MetLife uses agile marketing to unleash pet insurance sales

MetLife, a leading global insurer, is using an agile marketing approach to unlock the power of self-governing teams, drive business growth, and connect with consumers.
The post MetLife uses agile marketing to unleash pet insurance sales appeared first on MarTech.

The end of marketing or a new beginning? The truth about AI

Artificial intelligence is shifting marketing approaches. Here’s what you need to know to stay up-to-date and prepare for what’s ahead.
The post The end of marketing or a new beginning? The truth about AI appeared first on MarTech.

“It’s hard to be a generalist in marketing technology. You definitely have to be a specialist to really do the work that we do well.”
The post MarTech Salary and Career: Saidah Abdulhaqq on the making of a unicorn appeared first on MarTech.

The 2023 MarTech Salary and Career survey shows marketing technologists earning more on average than marketers.
The post Marketing technologists are well-rewarded appeared first on MarTech.

Small and medium businesses like independent insurance agency Boomer Baby can get marketing experts on demand from GrowTal.
The post Working with freelance marketing talent appeared first on MarTech.

Looking to stay ahead in your career? Consider these cost-effective learning opportunities for martech professionals.
The post 8 inexpensive professional development ideas for martech pros appeared first on MarTech.

To consolidate or negotiate? Optimize your marketing and sales technology for better ROI with these cost-saving strategies.
The post 5 tips to get more value from your tech stack appeared first on MarTech.