CFOs split on increasing or cutting marketing budgets
53% of CFOs say they expect to increase the marketing budget by at least 3%. The rest plan on keeping it at current levels or cutting.
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Selecting a partner that aligns with your needs and goals is critical to producing successful martech projects.
The post How to choose the right martech partner: 6 practical tips appeared first on MarTech.
Learn how to better understand analytics data by looking at nuances in data measurement and exploring how analytics tools work.
The post Accuracy in digital analytics: What marketers need to know appeared first on MarTech.
How marketing leaders can make diversity work within their teams
Real change happens when different decisions are made. Learn how embracing diversity leads to better decisions.
The post How marketing leaders can make diversity work within their teams appeared first on MarTech.
How to define your marketing organization’s rules of engagement
High-performing marketing organizations have clear, actionable principles for how they will and won’t operate. Here’s how to define yours.
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How CMOs should respond to ChatGPT’s marketing impact
CMOs must urgently assess ChatGPT’s impact on key marketing functions and steer the responsible use of AI.
The post How CMOs should respond to ChatGPT’s marketing impact appeared first on MarTech.
Moneyball your marketing ops team
The art of building a winning MOps organization.
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Martech is the intersection of marketing, where women hold 48% of all jobs, and tech, which is only 27% women.
The post International Women’s Day 2023 and the martech community appeared first on MarTech.
Why marketers have shown resistance to agile frameworks for their work — and how to overcome that resistance.
The post 3 reasons marketers are 10 years behind with agile — and how to catch up appeared first on MarTech.
With increased pressure to prove the value of marketing, it’s time to revisit the MMM approach.
The post Marketing mix modeling: A marketer’s guide appeared first on MarTech.
In this webinar, learn tried and true best practices from attribution pros.
The post Build a winning marketing attribution framework appeared first on MarTech.
A discussion with our expert contributor about how she got into agile marketing and what the future holds for the space.
The post Stacey Ackerman: Spotlight on the expert appeared first on MarTech.
Southwest Airlines’ massive system failure demonstrate the harms of neglecting your tech stack. Here’s why marketers need to take action.
The post Why CMOs must be the company’s biggest advocates for digitalization appeared first on MarTech.
Here’s why aligning your organization’s efforts with a focused vision matters and how to develop a differentiating positioning strategy.
The post Why focus is the way forward for high-performing marketing organizations appeared first on MarTech.
Does your organization need a digital asset management platform?
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
The post Does your organization need a digital asset management platform? appeared first on MarTech.
Here’s a list of must-see events for marketing professionals looking to boost their metaverse marketing muscle this year.
The post Top 9 immersive marketing events of 2023 appeared first on MarTech.
Here’s a list of must-see events for marketing professionals looking to boost their metaverse marketing muscle this year.
The post Top 10 immersive marketing events of 2023 appeared first on MarTech.
The cuts come against a background of very rapid growth by the company over the last two to three years.
The post HubSpot to cut around 7% of workforce by end of Q1 appeared first on MarTech.
Leverage the happiness rating, a CMO technique that connects feelings and emotions to elevate performance and productivity.
The post 11 steps to boost marketing metrics with employee happiness appeared first on MarTech.
Introducing an in-depth guide to the Agile Marketing Navigator
Download a free ebook containing all you need to know about the Agile Marketing Navigator.
The post Introducing an in-depth guide to the Agile Marketing Navigator appeared first on MarTech.
Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing).
The post 10 steps to target and connect with potential customers effectively appeared first on MarTech.
Worldwide IT spending is expected to slow, but software and IT services are projected to increase by 9.3% and 5.5% in 2023, respectively.
The post Enterprise IT remains bright amid gloomy tech spending forecast appeared first on MarTech.
Learn what it takes to develop high-performing creative marketing firms and in-house agencies that go beyond best practices.
The post A 5-point framework for creating a high-performing marketing organization appeared first on MarTech.
How advertisers can take the lead in reducing carbon emissions
5 steps advertisers can take to reduce their contribution to the heavy carbon cost of digital marketing.
The post How advertisers can take the lead in reducing carbon emissions appeared first on MarTech.
A small, cross-functional team copes best with volatile, uncertain, complex and ambiguous environments — in the operating room or in marketing.
The post How to build a customer value squad — and why appeared first on MarTech.
Having too many tools is useless when you’re not maximizing their collective power. Follow these steps to create a unified martech ecosystem.
The post 5 steps to reducing martech bloat through API integration appeared first on MarTech.
The CMO hiring process can be challenging for both candidates and selection committees. Here are some insights to help you get ahead.
The post 5 tips for finding standout CMO candidates appeared first on MarTech.
Make 2023 the year in which you change perceptions about your marketing operations team and its capabilities.
The post Position Marketing Ops as a Strategic Partner: A New Year’s resolution appeared first on MarTech.
Implementation partner: The final brick in your DAM foundation
A good partner will not only help with the technical aspects of setting up the DAM but will assist in developing your long-term goals.
The post Implementation partner: The final brick in your DAM foundation appeared first on MarTech.
Look for things you can pat yourself on the back for. Be reminded that you made it through another challenging year.
The post 4 marketing takeaways from 2022 to help you conquer 2023 appeared first on MarTech.
How ‘the curse of knowledge’ may be hurting your business and what to do about it
It’s easy to assume that everyone else knows what you know. Here are some examples of where this bias can crop up and how to deal with it.
The post How ‘the curse of knowledge’ may be hurting your business and what to do about it appeared first on MarTech.
Discovery and experimentation are the processes.
The post MOps leaders as scientists: Embracing the scientific method appeared first on MarTech.