Buying martech tools today is a complex, less-than-optimal process. These pieces of advice can help you overcome the confusion and get ahead.
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Learn more about what marketing management is, its core concepts and why it’s important.
The post Why we care about marketing management appeared first on MarTech.
6 tips to impress the C-suite with year-end marketing reports
Don’t miss the opportunity to create year-end presentations for the executive team and demonstrate your team’s accomplishments.
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Marketers are only using 42% of their martech stack’s capabilities. This is why they’re struggling to demonstrate its ROI.
The post In this economy CMOs need to spend more on training, not tech appeared first on MarTech.
Why prioritizing business continuity in martech is a must
Preparing for the hypothetical isn’t a waste of resources. It’s time to recommit to business continuity and disaster recovery planning.
The post Why prioritizing business continuity in martech is a must appeared first on MarTech.
You need a new marketing strategy and “test-driven marketing” is the prime candidate.
The post From startups to Fortune 500s: This marketing strategy is unbeatable appeared first on MarTech.
Is it a bridge too far to find a way to a simpler, more useful martech stack and ease the misery of (mar)tech debt?
The post 3 ways to make martech simple again appeared first on MarTech.