Tag: Marketing privacy

Google’s Enhanced Ad Privacy tech lets websites serve ads based on your browser history – unless you manually disable it.
The post Google is rolling out Topics-based tracking for Chrome appeared first on MarTech.

Under 15% of noncompliant companies implemented automated or manual CCPA/CPRA compliance methods in the last year, a study found.
The post The march to CCPA compliance is a slow one appeared first on MarTech.

Here’s how enterprises are using data clean rooms to improve the return on their customer data investments.
The post Data clean rooms: A beginner’s guide appeared first on MarTech.

EU fines Facebook $1.3 billion for privacy violations

Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has.
The post EU fines Facebook $1.3 billion for privacy violations appeared first on MarTech.

YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach.
The post IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’ appeared first on MarTech.

Italy lays out requirements for ChatGPT’s return

Regulators say OpenAI must inform users why and how data is being used, give them ways to opt out and prevent anyone under 13 from using it.
The post Italy lays out requirements for ChatGPT’s return appeared first on MarTech.

“It’s hard to be a generalist in marketing technology. You definitely have to be a specialist to really do the work that we do well.”
The post MarTech Salary and Career: Saidah Abdulhaqq on the making of a unicorn appeared first on MarTech.

Explore data management platforms in depth — what they are, why they are important and their future in a privacy-focused landscape.
The post Why we care about data management platforms appeared first on MarTech.

IAB Tech Lab launches first clean room standards

The data clean room standards include DCR Guidance & Recommended Practices and will be open for public comment for 60 days.
The post IAB Tech Lab launches first clean room standards appeared first on MarTech.

Complying with marketing regulations is paramount, as consumers — and governments — have become more privacy-conscious.
The post Why we care about compliance in marketing appeared first on MarTech.

The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
The post Feds finally file anti-monopoly suit over Google’s adtech appeared first on MarTech.

To stay ahead of the curve, more marketing teams are updating privacy policies, revamping their tech stacks and leaning on data clean rooms.
The post On next year’s to do list: Clean rooms and better data appeared first on MarTech.