28 Advertising Techniques to Influence Customers & Win Business

Find the right advertising technique to create more engaging marketing messages and better connect with your audience.
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Brand Perception: What It Is & How to Measure It

Your brand’s perception can make or break every marketing effort. Here’s how to measure and improve yours.
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Bandwagon Advertising: 7 Magical Ways to Win Over Customers

Copy the bandwagon advertising playbooks of seven successful brands.
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20 Neuromarketing Techniques & Triggers for Better-Converting Copy

You know it’s emotions, not logical reasoning, that drives decisions, right? By evoking a particular emotion in consumers, you encourage them to take a desired action. To elicit that emotion, you need a trigger. Where do you get that trigger? By implementing certain psychological principles in your copywriting. Expert work with all those psycho principles […]
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