Brand Perception: What It Is & How to Measure It

Your brand’s perception can make or break every marketing effort. Here’s how to measure and improve yours.
The post Brand Perception: What It Is & How to Measure It appeared first on WordStream.

20 Neuromarketing Techniques & Triggers for Better-Converting Copy

You know it’s emotions, not logical reasoning, that drives decisions, right? By evoking a particular emotion in consumers, you encourage them to take a desired action. To elicit that emotion, you need a trigger. Where do you get that trigger? By implementing certain psychological principles in your copywriting. Expert work with all those psycho principles […]
The post 20 Neuromarketing Techniques & Triggers for Better-Converting Copy appeared first on WordStream.