Here’s why martech and MOps professionals should strive to develop a deeper understanding of their company’s products.
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Southwest Airlines’ massive system failure demonstrate the harms of neglecting your tech stack. Here’s why marketers need to take action.
The post Why CMOs must be the company’s biggest advocates for digitalization appeared first on MarTech.
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
The post 13 questions to ask digital experience platform vendors during the demo appeared first on MarTech.
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
The post What is a digital experience platform or DXP and is it the future of content management? appeared first on MarTech.
4 areas of martech with ethical concerns
Martech professionals don’t mean to sow chaos in the world, but what we do can have unintended consequences.
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Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
The post 20 questions to ask digital asset management platform vendors during the demo appeared first on MarTech.
Does your organization need a digital asset management platform?
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
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Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
The post What is digital asset management and how can it help you? appeared first on MarTech.
The state of martech in 2023
Marketing teams should start rationalizing their stacks to eliminate contract, product and functional redundancies.
The post The state of martech in 2023 appeared first on MarTech.
Sometimes “let’s test that” is an even better answer than “yes,” all while avoiding the dangers of saying “no.”
The post The dangers of saying ‘no’ in martech appeared first on MarTech.
Salesforce winter 2023 release: The business executive’s guide, part 2
Enhanced collaboration functionality for engagement/commerce and customer service is included in the latest Salesforce release.
The post Salesforce winter 2023 release: The business executive’s guide, part 2 appeared first on MarTech.
Once you’ve decided you need a marketing automation solution or an upgrade to your existing solution you need to arm yourself with questions put to vendors.
The post 15 questions to ask marketing automation vendors appeared first on MarTech.
Having too many tools is useless when you’re not maximizing their collective power. Follow these steps to create a unified martech ecosystem.
The post 5 steps to reducing martech bloat through API integration appeared first on MarTech.
Implementation partner: The final brick in your DAM foundation
A good partner will not only help with the technical aspects of setting up the DAM but will assist in developing your long-term goals.
The post Implementation partner: The final brick in your DAM foundation appeared first on MarTech.
Buying martech tools today is a complex, less-than-optimal process. These pieces of advice can help you overcome the confusion and get ahead.
The post 3 pointers to navigate the confusing martech marketplace appeared first on MarTech.
Digital experience platforms: 4 building blocks to success
While DXPs promise holistic, cross-platform seamlessness, organizations must be prepared to invest long-term before implementation.
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Marketers are only using 42% of their martech stack’s capabilities. This is why they’re struggling to demonstrate its ROI.
The post In this economy CMOs need to spend more on training, not tech appeared first on MarTech.
Calling all technology-focused marketers: Submit a session pitch for MarTech!
If you focus on how data and technology relate to the customer experience, submit a pitch to present at MarTech
The post Calling all technology-focused marketers: Submit a session pitch for MarTech! appeared first on MarTech.
Understanding how these vital yet commonly confused elements differ is crucial for setting up and maintaining your DAM.
The post Tags vs. metadata in DAM: What’s the difference? appeared first on MarTech.
Here are three approaches to consider when implementing a CDP based on how it integrates with your customer data ecosystem.
The post Where should a CDP fit in your martech stack? appeared first on MarTech.
Before you build your own marketing software or buy and customize one, learn the potential pitfalls of each approach and how to avoid them.
The post Marketing software: Think three times before you customize appeared first on MarTech.
Salesforce added key features, including support for subscription selling and sales enablement functionality.
The post Salesforce winter 2023 release: The business executive’s guide appeared first on MarTech.
Is it a bridge too far to find a way to a simpler, more useful martech stack and ease the misery of (mar)tech debt?
The post 3 ways to make martech simple again appeared first on MarTech.
Latest jobs in Marketing
On the hunt for something new? Check out who’s hiring in martech this week.
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Hubspot October Releases: A Manager’s Guide
The latest releases allow marketers to grow and retain revenue with customer journey analytics, customize lifecycle stages, and more.
The post HubSpot’s October releases: A manager’s guide appeared first on MarTech.
G2 Launches Market Intelligence dashboard
G2 is providing a new way to consume and manage real-time data from its 1.9 million software reviews.
The post G2 launches Market Intelligence dashboard appeared first on MarTech.