Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is.
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Who champions martech replacements?
In the face of martech stack complexity, marketers themselves are playing a greater role in advocating for replacements.
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Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here’s how to know if you need one.
The post How to decide if you need a marketing attribution and performance management platform appeared first on MarTech.
MPM’s help marketers demonstrate ROI and allocate future spending to bring it in line with business goals.
The post What are marketing attribution and performance management platforms? appeared first on MarTech.
There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers
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There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers
The post What is marketing work management? appeared first on MarTech.
Important steps to take and questions to ask when narrowing the CJO field.
The post Questions to ask vendors before buying a customer journey orchestration solution appeared first on MarTech.
When its demo time here are four things for stakeholders to keep in mind and a dozen questions to help you when talking to vendors.
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This free 44-page MarTech report includes profiles of leading vendors, capabilities comparisons and recommended steps for evaluating and purchasing.
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This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies.
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Questions to ask about conversion optimization platforms
Have these questions ready for vendors, internal stakeholders and technology customers.
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Organizations should assess business needs, staff capabilities and financial resources when considering to adopt this new technology.
The post Does your company need a conversion optimization platform? appeared first on MarTech.
Here’s why marketers are using this new technology to improve experience and boost ROI.
The post What is a conversion optimization platform? appeared first on MarTech.
Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces.
The post How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey appeared first on MarTech.