A catastrophic Meta bug caused overspending, higher-than-average CPA’s
A major outage took advertisers by surprise on Sunday with ad spends and CPA’s reaching 4x or more.
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Here’s what to consider when setting budgets for your Facebook and Instagram ads, plus tips for testing and scaling your campaigns.
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Meta will debut its generative AI this year
Meta announced in February that it would establish a new organization to develop generative AI, but this is the first time it has indicated a timeline for commercialization.
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Meta introduces AI-powered brand suitability controls and third-party verification for feeds
Meta is the first social platform to have its metrics evaluated by a third party.
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For $12-$15 a month you can get a blue check on Facebook and Instagram
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Meta pauses bonus payouts to Reels creators
The move could present a valuable opportunity for advertisers to build brand awareness through short-form video content and sponsored partnerships with creators.
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Social media engagement hits a new low, except for TikTok
Organic engagement and traffic from social networks has been shrinking every year.
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Previously the blue checkmark was reserved for public figures such as lawmakers, actors, musicians, sports athletes and journalists.
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Instagram is ending its live shopping feature in March
The app will shift its focus to ads instead.
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Meta aims to increase transparency in ad targeting for Facebook and Instagram users
You can now access Ads Preferences from additional pages in the “Why am I seeing this ad?” tool.
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Meta blames weak advertising demand, rivals for Q4 2022 revenue decline
Rivals such as TikTok and continuing effects from App Tracking Transparency attributed to last quarter’s decline.
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As Meta continues to lead the social media pack, advertisers must stay competitive on Facebook and Instagram. Here are five ways to do so.
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The outcome of this case could have significant implications for the way that internet companies operate, content curation, and free speech online.
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The changes are the latest effort to build in some after-the-fact privacy protections for Meta’s youngest users.
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For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
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EU rules that Meta’s ad practices are illegal
The European Union’s ruling could change the face of Facebook and Instagram’s ad business.
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PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
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New Facebook and Instagram teen users will automatically be opted in, while current users will need to manually select the settings.
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