The network has been designed to help start generating retail media revenue faster.
The post Microsoft Advertising Network for retail launches in the US appeared first on Search Engine Land.

“Highly relevant” ads will be served to Snapchatters when they use My AI to search for related queries.
The post Microsoft signs deal to serve sponsored links in Snapchat’s My AI appeared first on Search Engine Land.
This utilizes NOCACHE and NOARCHIVE tag and more features may come in the future.
The post Bing adds controls for webmasters to disallow their content in Bing Chat appeared first on Search Engine Land.

The tech giant said it was embarking on a new era of generative AI as it introduced its new ad products at the Surface and Copilot event.
The post Microsoft unveils new AI tools as it looks to ‘transform search and advertising’ appeared first on Search Engine Land.

Today at the Microsoft AI event Bing Chat showed off some new memory search features.
The post Bing Chat rolling out personalized answers appeared first on Search Engine Land.
After about a decade, Bing has decided to sunset the disavow link because it is no longer needed.
The post Bing Webmaster Tools disavow link tool is going away appeared first on Search Engine Land.

You can filter by web and chat combined, you can filter by news, images, videos and even knowledge panels.
The post Bing Webmaster Tools performance report gains new data but you can’t filter by just Bing Chat data appeared first on Search Engine Land.

After quietly rolling out the new sitemap in Webmaster Tools, Bing explains how it works.
The post Bing explains the new Sitemap Index Coverage report appeared first on Search Engine Land.
Microsoft Advertising launches new video ad product
‘You can get started in just a few clicks, there are no long onboarding processes, no set-up fees, and it’s simple to optimise.’
The post Microsoft Advertising launches new video ad product appeared first on Search Engine Land.

The tech giant is now serving ads to 187 countries around the world.
The post Microsoft Audience Ads announces new AI bid strategies and market expansion appeared first on Search Engine Land.
Microsoft calls deceased NBA player ‘useless’ in AI-written obituary

The MSN article that was supposed to pay tribute to the late NBA star Brandon Hunter was offensive and incomprehensible.
The post Microsoft calls deceased NBA player ‘useless’ in AI-written obituary appeared first on Search Engine Land.
The platform has also launched new audience types.
The post Microsoft Advertising Editor expands audiences to all markets appeared first on Search Engine Land.

Apple Safari support is coming soon to Bing Chat as well.
The post Bing Chat now works on Chrome, Google’s browser appeared first on Search Engine Land.
Microsoft disputes the data, which shows Bing’s market share is actually lower in 2023 than it in 2022 – before new Bing launched.
The post The new Bing has failed to take any market share from Google after six months appeared first on Search Engine Land.
Microsoft reverses decision to not show ads from unverified advertisers
The company will now only pause ads in a few scenarios while Advertiser Identity Verification is completed.
The post Microsoft reverses decision to not show ads from unverified advertisers appeared first on Search Engine Land.

Introducing the CHERP, or chat experience results page. It’s time to give a name to the output of today’s generative AI experiences.
The post From SERPs to CHERPs: Why generative AI results need their own name appeared first on Search Engine Land.
The time-consuming task of manually adding code snippets to websites can now be done in a matter of minutes.
The post Microsoft rolls out code-free conversions across all Smart Campaigns globally appeared first on Search Engine Land.
Microsoft Ads pilots UET Insights dashboard with new traffic data
Auto-enablement of the new Universal Event Tracking Tag feature will be determined by the feedback from marketers during the pilot.
The post Microsoft Ads pilots UET Insights dashboard with new traffic data appeared first on Search Engine Land.
Despite signs of growth, Microsoft said figures were a bit behind expectations due to lower advertising spending.
The post Microsoft Search and Advertising revenue up 3% amid ad spend drop appeared first on Search Engine Land.

A new “dark” setting will appear in your search settings under the “appearance” section.
The post Bing Search and Bing Chat officially rolling out dark mode appeared first on Search Engine Land.

But it should be coming any day now – so stay tuned.
The post Bing Chat not yet available on Chrome or Safari browsers appeared first on Search Engine Land.

Displaying a brand’s logo next to an ad can help its product to stand out from the competition, establish its identity and build trust.
The post Microsoft Logo Extension rolls out globally in open beta appeared first on Search Engine Land.
Microsoft plans to soon bring its Performance Max product to general availability and continue to build on more features.
The post Microsoft’s Performance Max is now in open beta appeared first on Search Engine Land.
The large supermarket chain is rolling out its new data-driven, one-stop-shop ad platform to all marketers in the fall.
The post Kroger’s new self-service ad platform: What you need to know appeared first on Search Engine Land.
You can now upload photos to Bing Chat and ask the AI search engine a question based on that images.
The post Visual Search now live in Bing Chat appeared first on Search Engine Land.

Advertisers are expected to benefit from a string of new features from Microsoft, including IF functions and auto-generated assets.
The post Microsoft rolls out AI-generated ad headlines and descriptions appeared first on Search Engine Land.

Here’s why SEO pros should be careful when incorporating large language models in SEO campaigns and what you can do instead.
The post How relying on LLMs can lead to SEO disaster appeared first on Search Engine Land.

A guide exploring the intersection of Excel’s proven efficiency and AI’s groundbreaking potential to enhance SEO keyword research practices.
The post How to combine Excel and AI for keyword research appeared first on Search Engine Land.

Open AI said they disabled this feature “out of an abundance of caution” after users were able to access content behind some paywalls.
The post ChatGPT Browse with Bing temporarily disabled appeared first on Search Engine Land.

That includes new price match monitors, buying guides and review summaries powered by Bing Chat.
The post Bing adds new AI-powered shopping tools appeared first on Search Engine Land.

Advertisers are walked through everything they need to know about retail marketing – including the industry’s third big wave.
The post A PPC marketer’s guide to retail media appeared first on Search Engine Land.
Following a successful pilot, all advertisers can now use predictive targeting in their campaigns on the Microsoft Audience Network.
The post Microsoft rolls out predictive targeting to all advertisers appeared first on Search Engine Land.