Microsoft Ads announces major policy updates that start July 1
If you work in sectors such as health and gambling, Microsoft has also announced updates that could impact you.
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Microsoft on the future of advertising and conversational AI
Microsoft’s Kya Sainsbury-Carter explains why conversational AI is going to radically change search marketing for the better.
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Google and Microsoft Bing are experimenting with ad placements in AI search results, prompting some advertisers to withdraw their ad spending.
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Bing Chat gains voice search on desktop interface
Bing Chat can also respond with text to speech answers.
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Microsoft Store Ads to appear in Bing search results
Microsoft Store Ads is also boosting advertising reach further by expanding operations globally to more than 150 regions.
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Microsoft Advertising is updating its Cross-Device attribution model
The new Cross-Device attribution model will result in better tracking and connect customer journeys across devices, Microsoft said.
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Microsoft Advertising is also launching an Ad Library where users can view ads shown on Bing that have impressions in the EU.
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Bing Chat increases chat turns, adds visuals to travel queries and expands Bing Image Creator
Bing Chat now supports 30 chat turns in a single conversation.
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The Universal Event Tracking Tag will update on June 29. Microsoft says the new data collection will help improve advertising performance.
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Google Search of today won’t exist in 10 years, says DeepMind co-founder
Will ‘old-school search’ be gone in 10 years, thanks to ChatGPT, the new Bing and Google’s new Search Generative Experience?
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Bing to be default search engine on Open AI’s ChatGPT
ChatGPT Plus subscribers will have access to Bing Search today and it will expand to more users in the future.
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Microsoft now rolling out new Bing Chat features including chat history, mobile features, and more
Earlier this month, Microsoft announced a number of new features for Bing Chat, now many of them are live.
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Bing Chat gains image answers with knowledge cards and optimized answers
These optimized answers go across shopping, weather, finance, jobs, autos, and recipes.
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These 2 charts show Microsoft Bing’s search market share problem
If Microsoft was hoping the new Bing would steal search market share from Google, well, the opposite seems to have happened.
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Microsoft’s new way to monetize AI chat
Microsoft’s AI-powered Bing launched in February and already has over half a billion chats and over 100 million daily active users.
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Microsoft veteran Fabrice Canel offers insights into the state of AI in search and the integration of chat experiences in the new Bing.
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Over half a billion chats were conducted on Bing Chat since it launched, 3-months ago.
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The new advancements include Roku collaboration, streamlined video management, code-free conversion goals, and expanded language support.
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Learn ChatGPT’s limitations so you can establish guardrails for using the tool and leverage its benefits while avoiding the negatives.
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Learn key areas where traditional search engines like Google and AI chatbots like ChatGPT have the upper hand.
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LinkedIn revenue increased 7.6% driven by recruiting revenue
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Plus, Bing said they reduced unnecessary duplicate searches and end conversations.
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Microsoft is trying to balance ad load and the user experience in Bing Chat, according to new Corporate Vice President Kya Sainsbury-Carter.
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Microsoft’s integration with Roku reveals increased engagement across CTV and search
Microsoft estimates that exposure to Roku ads leads to a nearly 18% increase overall in click-through rate on the Audience Network.
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Microsoft Ads introduces PLA Extensions
Onsite ads are beneficial, but represent a closed ecosystem managed by the retailer, or publisher. PLA Extensions change this.
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21 best ChatGPT alternatives
While OpenAI seems to lead the generative AI race, it’s worth looking into these 21 alternative tools giving ChatGPT a run for its money.
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Microsoft’s vision for a prosperous content ecosystem in a generative AI world
Microsoft may share revenue and provide enhanced links to participants in its Start program.
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Microsoft posted its monthly Microsoft Advertising change log for April 2023.
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Microsoft explores sharing Bing Chat ad revenue with publishers
Bing Chat had ads since it first launched on February 7th, but now Microsoft may give some publishers a piece of that ad revenue.
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Unlike the never-ending ‘year of mobile,’ AI-powered search really is the next big thing
It’s only natural to wonder whether all the recent hubbub about AI-powered search is much ado about nothing – or if it is the next big thing.
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Microsoft launches third-party government services ad pilot
The pilot rolls out today for advertisers in the US.
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Manual CPC campaigns on the Microsoft Audience Network will be transitioning to Enhanced CPC
Microsoft will automatically adjust your bids in real-time to increase your chances for a conversion.
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