6 new Microsoft Ads updates, including data exclusions and in-market audience segments
Market expansion and automated bidding make their debut.
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Ad platforms are clear as mud in helping you look under the hood. But at some point, we have to trust them and focus on what we can control.
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Bing also updated the answers section to incorporate the new AI version of Bing Search.
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I got early access to the new ChatGPT integrated Bing browser and decided to test it out.
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The placement of ad results won’t change right now, but there could be an opportunity in the future to incorporate them into the AI results.
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Live from the Microsoft event in Redmond…
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As Microsoft aims to compete more aggressively in the ad space, here are compelling opportunities you can seize to stay ahead of the PPC game.
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Microsoft Bing’s ChatGPT interface spotted in the wild
We know Microsoft Bing is working towards integrating ChatGPT into its search interface.
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Together, Microsoft says their Search and Audience networks can reach over a billion people.
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As reported earlier, we are now learning more about Microsoft’s plans to incorporate ChatGPT into Bing Search.
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Microsoft also released some interesting stats on lastmod dates in XML sitemap files.
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The evolution of PPC in recent years calls for an updated guide. Our improved version will bring you up to speed.
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What is ChatGPT and why SEOs should care
Learn how this AI-powered chatbot works, who’s behind the technology, and what it can – and can’t – do for search marketers.
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Microsoft Ads is one of the oldest ad platforms around but is often overlooked. Here’s why brands and advertisers should rethink it.
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The outcome of this case could have significant implications for the way that internet companies operate, content curation, and free speech online.
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Make sure to consider these key PPC trends as you build out your 2023 search marketing strategies.
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The new collaboration allows BigCommerce merchants to reach millions of potential new customers across the Microsoft Advertising Network.
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For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
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App developers will also be able to review performance reports and optimize campaigns for increased user engagement.
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Microsoft wouldn’t comment but this feature can launch in the next couple of months, sources say.
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PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
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Microsoft is adding new steps to help prevent scams or deceitful financial promotions on its platform.
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4 new Microsoft features, and 5 other December updates
Some of the updates, announced earlier this year, have been expanded into new markets.
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Microsoft’s ad business is growing but still faces steep competition from TikTok, Amazon, and Apple.
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