Why now is the right time to implement SMS marketing by Digital Marketing Depot
Leading brands are embracing SMS marketing to engage customers in increasing numbers and in increasingly personal, relevant ways.
The post Why now is the right time to implement SMS marketing appeared first on MarTech.
Gamers are not very positive about in-game advertising, but there are formats they prefer. And they make up a huge audience.
The post Which types of in-game advertising do users love (or hate)? appeared first on MarTech.
By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program’s start.
The post Lyft introduces in-app ads as part of an expanded rider experience appeared first on MarTech.
How The Container Store is using SMS to reach college students
The national retailer is capitalizing on mobile to drive online and in-store purchases during its back-to-school push.
The post How The Container Store is using SMS to reach college students appeared first on MarTech.
Movable Ink unveils mobile suite
Personalized content platform Movable Ink launches a mobile suite to support 1:1 customer engagement across mobile channels.
The post Movable Ink unveils mobile suite appeared first on MarTech.
In-game advertising: A marketer’s guide
With the right strategy, in-game advertising can be a powerful tool for reaching and engaging with today’s gaming audiences.
The post In-game advertising: A marketer’s guide appeared first on MarTech.
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
The post 13 questions to ask digital experience platform vendors during the demo appeared first on MarTech.
Keep high-value customers interested with mobile messages after they’ve downloaded your app.
The post How to send mobile app messages that build loyalty and stay relevant appeared first on MarTech.
As the Salesforce World Tour hit the Javits Center in New York City, conversation turned to the retail roller coaster.
The post Salesforce: The trends underlying a record-breaking Cyber Week appeared first on MarTech.