Michelin meets the digital era: Personalized recommendations powered by AI
How does a company renowned for ratings based on individual inspections scale up to meet the needs of its passionate customers?
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Walk through the entire process — problem ID, research, channel use and more — of a campaign to raise issue awareness.
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Don’t be the company that bombards customers with salesy marketing assets and offers will fail. Learn a better way to meet their needs.
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The truth behind MACH-based DXPs: Benefits, risks and key considerations
Improve your chances of success in adopting a MACH-based DXP. Here are key considerations when assessing potential vendors.
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Roku partners with Best Buy for first-party data
The move is part of a marketing partnership which features an in-person event at SXSW and Best Buy selling Roku-branded TVs.
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Microsoft unveils AI “copilots” for sales, CRM and customer support
One new ChatGPT-based feature generates emails personalized with information from CRM files.
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Only 19% of those surveyed felt strongly that they had the right technology to execute on personalization efforts.
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DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
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Does your organization need a digital asset management platform?
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
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Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy.
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You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.
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While “one-to-one” and “omnichannel” are the goals, you can start incrementally and work your way toward them.
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Looking at the methods used to personalize, how efficiently they are performed and how they are improved over time is part of measuring ROI.
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Track the ROI of personalized content by looking at individual and incremental performance and using a multi-touch attribution model.
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Digital experience platforms: 4 building blocks to success
While DXPs promise holistic, cross-platform seamlessness, organizations must be prepared to invest long-term before implementation.
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Learn ways to measure the returns of personalization by audience performance and why creating a first-party data strategy matters.
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