Tag: Platforms

9 Amazon reviews best practices to boost sales and trust

Amazon reviews are critical for sellers. Learn the best practices to help gain an advantage while staying compliant with Amazon’s policies.
The post 9 Amazon reviews best practices to boost sales and trust appeared first on Search Engine Land.

4 reasons you should try Facebook Dynamic Ads

Facebook’s AI-powered Dynamic Ads are a smart, cost-effective option to increase user engagement and ad performance. Here’s why.
The post 4 reasons you should try Facebook Dynamic Ads appeared first on Search Engine Land.

Sundar Pichai compares the shift to SGE to the shift from desktop to mobile – and believes it won’t blow up Google’s current business model.
The post Google CEO on SGE and Search evolution: ‘We’ll get it right’ appeared first on Search Engine Land.

Threads search has been limited to searching for accounts. But now Threads is testing text search in New Zealand and Australia.
The post Threads search is coming, but when? appeared first on Search Engine Land.

Here’s what we learned about Instacart advertising from the company’s S-1 filing, as the company prepares for public trading next month.
The post Instacart IPO: 7 key takeaways for advertisers appeared first on Search Engine Land.

These notifications come almost two months after July 1, the date when Google said UA properties must all migrate to Google Analytics 4.
The post Google sending notifications that UA has stopped processing data appeared first on Search Engine Land.

The death of the 10 blue links: The revolutionary role of generative AI in search.
The post Six ways generative AI can transform your search strategy appeared first on Search Engine Land.

Many large language models are trained using website content without permission – and some brands are demanding compensatation.
The post New York Times: Don’t use our content to train AI systems appeared first on Search Engine Land.

The new YouTube analytics report can help you understand whether Shorts, Videos or Live formats attract new viewers and bring back viewers.
The post YouTube launching New and Returning Viewers by Format report appeared first on Search Engine Land.

Introducing the CHERP, or chat experience results page. It’s time to give a name to the output of today’s generative AI experiences.
The post From SERPs to CHERPs: Why generative AI results need their own name appeared first on Search Engine Land.

Online brand strength is calculated as a score between 1-100. The metric is meant to capture broad signals of an brand’s influence.
The post Moz debuts new metric, Brand Authority, to measure brand strength appeared first on Search Engine Land.

YouTube’s auto-generated video summaries are meant to give users an overview of videos. They won’t replace video descriptions.
The post YouTube tests AI-generated summaries on search, watch pages appeared first on Search Engine Land.

The AI-based tools that YouTube creators are using now offer a glimpse into the AI video generators content marketers may adopt soon.
The post The best AI video generators for creators and marketers appeared first on Search Engine Land.

Despite signs of growth, Microsoft said figures were a bit behind expectations due to lower advertising spending.
The post Microsoft Search and Advertising revenue up 3% amid ad spend drop appeared first on Search Engine Land.

The AI text detector, launched in January, was meant to evaluate whether text was generated using AI. It failed.
The post OpenAI’s AI Text Classifier no longer available due to ‘low rate of accuracy’ appeared first on Search Engine Land.

The voluntary upgrades enable advertisers to fully optimize performance across channels with the aim of improving campaign ROI.
The post Google Display Ads and Dynamic Search Ads upgrades rolled out in PMax appeared first on Search Engine Land.

Turns out Threads isn’t the Twitter killer. Plot twist: it’s Elon Musk. The blue bird is gone and X.com now redirects to twitter.com.
The post Twitter is now brand X appeared first on Search Engine Land.

Google’s new feature enables businesses to associate creative assets like images, videos and text for a better user experience.
The post Google Performance Max now lets you create product collections appeared first on Search Engine Land.

Microsoft plans to soon bring its Performance Max product to general availability and continue to build on more features.
The post Microsoft’s Performance Max is now in open beta appeared first on Search Engine Land.

Meta also confirmed that Instagram Reels will now be served on Facebook, creating even more reach opportunities for brands.
The post Instagram updates Reels to simplify content creation appeared first on Search Engine Land.

Use these five handy and free tools and plugins for your SEO efforts to save time and become more efficient.
The post 5 free SEO tools and plugins to try appeared first on Search Engine Land.

Unlock the secrets to launching successful campaigns with this beginner-friendly checklist, guiding you through audience definition, goal setting, channel selection, and more.
The post Digital advertising checklist: Your essential guide to launching successful campaigns appeared first on Search Engine Land.

Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.
The post Google Ads launches new tool to help marketers connect with Gen Z appeared first on Search Engine Land.

Learn key measurement differences between Universal Analytics and Google Analytics 4 and their implications for data analysis and reporting.
The post Comparing UA vs. GA4 metrics: Key differences you need to know appeared first on Search Engine Land.

The Force was weak with this Gizmodo article. Full of errors and published without his knowledge, the Deputy Editor vented on Twitter.
The post Google ranks AI-generated ‘Star Wars’ article lacking E-E-A-T appeared first on Search Engine Land.

Amazon’s popularity has grown as the starting point for product searches, including those in younger generations.
The post Study: TikTok loses popularity as ecommerce search engine appeared first on Search Engine Land.