Tag: Platforms

Most Search Engine Land and MarTech readers are slouching toward the forced adoption of GA4 – and most marketers really don’t like GA4.
The post GA4 readiness: 23% have fully adopted, 50% still learning, 16% yet to begin appeared first on Search Engine Land.

Marketers may see an increase in reach for their YouTube campaigns as more people are pushed into turning off their ad blocker settings.
The post YouTube stops playing videos for people with ad blockers in new trial appeared first on Search Engine Land.

Looking for the best alternative to Google Analytics 4? Here are 15 web analytics platforms you may want to consider.
The post 15 Google Analytics 4 alternatives: Free and low-cost options appeared first on Search Engine Land.

Advertisers can share job briefs with creators in the TikTok Creative Challenge portal and successful entries will be financially rewarded.
The post TikTok invites creators to make ads for marketers in new pilot appeared first on Search Engine Land.

In this webinar, discover the true potential of GPT for marketing.
The post Reshape your marketing with GPT appeared first on Search Engine Land.

GA4 is a new system to learn. This guide will help you determine whether it is the best analytics option for you.
The post Is Google Analytics 4 right for you? What you need to consider appeared first on Search Engine Land.

TikTok plans to quadruple its global e-commerce operations with a target of selling $20 billion in merchandise.Tik
The post TikTok targets $20 billion in ecommerce sales appeared first on Search Engine Land.

Reddit has launched Contextual Keyword Targeting and Product Ads, to help advertisers reach new and valuable audiences.
The post Reddit launches new ad products to boost conversions appeared first on Search Engine Land.

Microsoft Store Ads to appear in Bing search results

Microsoft Store Ads is also boosting advertising reach further by expanding operations globally to more than 150 regions.
The post Microsoft Store Ads to appear in Bing search results appeared first on Search Engine Land.

Amazon may launch ads on Prime Video

Amazon is reportedly in talks to introduce short commercial breaks on premium movies and shows.
The post Amazon may launch ads on Prime Video appeared first on Search Engine Land.

Meet consumers where they are with compelling, well-timed communication.
The post Best practices for mobile app messaging appeared first on Search Engine Land.

Google will only accept trademark complaints against specific advertisers and/or ads. It goes into effect worldwide on July 24
The post Google Ads is changing how it processes trademark complaints appeared first on Search Engine Land.

Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around?
The post Twitter’s U.S. ad revenue drops 59% appeared first on Search Engine Land.

If your brand is looking to maximize its ROI on influencer marketing, data shows YouTube is the best place to focus right now.
The post YouTube is the most profitable platform for creators, survey shows appeared first on Search Engine Land.

Neeva beat Google and Microsoft in launching generative AI search with citations. But the ad-free search engine didn’t attract enough users.
The post Neeva is shutting down its ads-free search engine appeared first on Search Engine Land.

Instacart may be known for delivering groceries, but advertising delivered $740 million in revenue for the company in 2022.
The post Nearly 30% of Instacart’s revenue is from advertising appeared first on Search Engine Land.

YouTube is the most popular streaming service on TV screens in the U.S., with an estimated 150 million unique viewers.
The post YouTube to offer unskippable 30-second ads on connected TV appeared first on Search Engine Land.

The free ChatGPT app offers the same features as the web version, syncs history across devices and offers voice input.
The post OpenAI launches ChatGPT iPhone app appeared first on Search Engine Land.

The free ChatGPT app offers the same features as the web version, syncs history across devices and offers voice input.
The post OpenAI launches ChatGPT iOS app appeared first on Search Engine Land.

Meta blamed the April bug on an automated system. A month later, many advertisers are still waiting for their refunds.
The post Meta starts refunding advertisers for overspending glitch appeared first on Search Engine Land.

50% of product searches start on Amazon

Amazon dominates, but ratings and reviews, search engines and brand websites all play key roles in the online shopping journey.
The post 50% of product searches start on Amazon appeared first on Search Engine Land.

Elon Musk names new Twitter CEO: Linda Yaccarino

Yaccarino, who was chairman of global advertising and partnerships at NBCUniversal Media, will focus on business operations at Twitter.
The post Elon Musk names new Twitter CEO: Linda Yaccarino appeared first on Search Engine Land.

YouTube wants users to stop using ad blockers

YouTube wants people using ad blockers to allow YouTube Ads, so the platform is experimenting with a new way to restrict video content.
The post YouTube wants users to stop using ad blockers appeared first on Search Engine Land.

Amazon merchants may soon be able to create photo and video assets for advertising campaigns.
The post Amazon working on AI tools to generate videos, images for advertisers appeared first on Search Engine Land.