Meta introduces AI-powered brand suitability controls and third-party verification for feeds
Meta is the first social platform to have its metrics evaluated by a third party.
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Event tracking in Google Analytics 4: What marketers need to know
An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each.
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How to build a values-based agency that drives results
Here are ways to build a strong values-based culture to strengthen your agency and drive the results you seek.
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Microsoft explores sharing Bing Chat ad revenue with publishers
Bing Chat had ads since it first launched on February 7th, but now Microsoft may give some publishers a piece of that ad revenue.
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2023 Salary & Career guide: How much search marketers make
Learn the average search marketing salary ranges, plus what most impacts compensation (and what doesn’t) in this Search Engine Land survey.
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5 must-know Reddit Ads tactics for B2B marketers
Looking to boost your B2B marketing efforts? Follow the tactics outlined here and experiment with what’s possible on Reddit.
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Google unveils 2022 Ads Safety Report and introduces Ad Transparency Center
The new Ad Transparency Center will allow users to access information about Google ads in Search, YouTube, and Display.
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Microsoft launches third-party government services ad pilot
The pilot rolls out today for advertisers in the US.
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Brand safety in video game advertising
Advertisers should protect their reputation and ensure that their ads are placed in appropriate contexts that align with the brand’s values and resonate with the gaming audience.
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Google delays enforcement of Government documents and official services policy
The policy rollout was initially intended to begin on March 31.
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4 new rules for PPC ad creative
Aside from audience targeting and bid optimization, here’s how advertisers can leverage machine learning to enhance the creative process.
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Google Ads Editor version 2.3 is out with 12 new features
The new features can help advertisers save time, make more informed decisions, and improve the performance of Google Ads campaigns.
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Manual CPC campaigns on the Microsoft Audience Network will be transitioning to Enhanced CPC
Microsoft will automatically adjust your bids in real-time to increase your chances for a conversion.
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This day in search marketing history: March 27
Google research finds a #1 organic ranking can still benefit from PPC, plus: RIP Blekko, authorship, Google robots.txt generator and more.
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This day in search marketing history: March 26
More sites move to Google mobile-first indexing, plus: Google penalizes entire site over one guest blog post, Google Maps logo bomb and more.
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This day in search marketing history: March 25
Google Panda patent granted, plus: Microsoft starts IndexNow push, mobile-friendly update details, AdWords remarketing and more.
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This day in search marketing history: March 24
Google’s top 3 search ranking factors, plus: Google Maps blocks abusive business profile edits, Google penalties and more.
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The new features, including automated ad creation and bulk edit improvements, are live today.
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Some brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend.
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Like it or not, the countdown to GA4 is winding down. Here’s what you need to know.
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This comprehensive guide deep dives into the state of marketing attribution, why it’s important, the types of attribution models, and more.
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The US government, worried about China’s manipulation, seeks to manipulate TikTok to do what it wants.
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Requests for more than 400 properties will be reviewed case-by-case and subject to close scrutiny before approval.
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Reminders ads are now available to all advertisers globally.
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Optimize your PPC campaigns to improve your paid search results and ensure you get full value from your entire marketing program.
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Understanding macro trends is crucial for making informed decisions in PPC. Here are tips for setting up the right monitoring processes.
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Advertisers can boost bids with keywords to show ads to those shoppers who are searching for specific products, for a higher chance of converting purchase intent to a sale.
The post New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters” appeared first on Search Engine Land.
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
The post This day in search marketing history: March 22 appeared first on Search Engine Land.
PPC salaries 2023: How much do in-house, self-employed, and agency search marketers make
Advertisers can use this report to negotiate leverage when discussing compensation for a new position or pursuing a pay increase with current employers.
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Learn the three factors used to calculate quality score in Google Ads and how they impact overall campaign and account success.
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No more rel=next/prev support on Google, plus: CTR patent, neural matching versus RankBrain, Google wins KinderStart case and more.
The post This day in search marketing history: March 21 appeared first on Search Engine Land.
Understanding how diminishing returns apply to paid search will help you set better expectations when assessing your PPC performance.
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