Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
The post This day in search marketing history: March 18 appeared first on Search Engine Land.
This day in search marketing history: March 18
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
The post This day in search marketing history: March 18 appeared first on Search Engine Land.
For $12-$15 a month you can get a blue check on Facebook and Instagram
The post Meta rolls out paid verification appeared first on Search Engine Land.
Learn what happened on this day in search marketing history – including major developments in SEO, PPC, search and digital marketing.
The post This day in search marketing history: March 17 appeared first on Search Engine Land.
5 new updates to Google AdSense Auto Ads
You can use auto ad settings to control which Auto ads formats appear, how many Auto ads you show, etc.
The post 5 new updates to Google AdSense Auto Ads appeared first on Search Engine Land.
Facebook’s Advantage+ shopping campaigns: Are they worth the ecommerce hype?
Select ecommerce and retail advertisers can now run Advantage+ shopping campaigns. Here’s the lowdown on Facebook’s latest AI-powered tool.
The post Facebook’s Advantage+ shopping campaigns: Are they worth the ecommerce hype? appeared first on Search Engine Land.
This day in search marketing history: March 16
Google to sunset Universal Analytics, plus: Google’s doorway page penalty, over-optimization, Chrome’s paid link penalty ends and more.
The post This day in search marketing history: March 16 appeared first on Search Engine Land.
Twitter launches new ‘Unskippable’ video marketing series
I signed up for “Flight School” and watched the videos so you don’t have to. Here’s what I learned.
The post Twitter launches new ‘Unskippable’ video marketing series appeared first on Search Engine Land.
Microsoft Ads broad match modifier keywords now serving ad broad match
No action is needed from advertisers at this point.
The post Microsoft Ads broad match modifier keywords now serving ad broad match appeared first on Search Engine Land.
New Google Analytics custom channel groups
Accessible to all users, custom channel groups can be employed in custom reports and explorations to obtain both current and historical insights into campaign channels.
The post New Google Analytics custom channel groups appeared first on Search Engine Land.
This day in search marketing history: March 15
Learn what happened on this day in search marketing history – including major developments in SEO, PPC, search and digital marketing.
The post This day in search marketing history: March 15 appeared first on Search Engine Land.
How to get 1 in 5 dollars back on brand search by Digital Marketing Depot
If you’re a PPC advertiser, chances are your company is throwing money away on brand terms.
The post How to get 1 in 5 dollars back on brand search appeared first on Search Engine Land.
Why Facebook advertisers should test Performance Max
With more levers to ensure brand safety and profitable ad spend, it’s a great time for DTC brands to test Performance Max. Here’s how.
The post Why Facebook advertisers should test Performance Max appeared first on Search Engine Land.
This day in search marketing history: March 12
Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more.
The post This day in search marketing history: March 12 appeared first on Search Engine Land.
This day in search marketing history: March 11
Google officially acquires DoubleClick, plus: how dates in Google snippets work, nofollowing links, interest-based advertising and more.
The post This day in search marketing history: March 11 appeared first on Search Engine Land.
Meta pauses bonus payouts to Reels creators
The move could present a valuable opportunity for advertisers to build brand awareness through short-form video content and sponsored partnerships with creators.
The post Meta pauses bonus payouts to Reels creators appeared first on Search Engine Land.
This day in search marketing history: March 10
Google and Bing exception lists, plus: key moments, HTTPS URLs not showing, Google’s block sites feature, searchers ignore PPC ads and more.
The post This day in search marketing history: March 10 appeared first on Search Engine Land.
A change in leadership at Microsoft can be an opportunity for advertisers.
The post Global Head of Microsoft Advertising steps down appeared first on Search Engine Land.
TikTok enters the search ad market, challenging Google and Microsoft
Some advertisers are skeptical that TikTok has the appropriate brand safety guardrails in place for its search ads product.
The post TikTok enters the search ad market, challenging Google and Microsoft appeared first on Search Engine Land.
Google’s Fred update, plus: people also ask, personalization, Google puts bad merchants on notice and more.
The post This day in search marketing history: March 9 appeared first on Search Engine Land.
Google had a ‘revolutionary’ chatbot ready two years ago. Now, it’s slowly rushing to put AI into more products.
The post Google AI in search: From stalling to scrambling? appeared first on Search Engine Land.
Your “Tag coverage” summary can report on up to 10,000 pages.
The post Maximizing your website tracking with Google’s Tag coverage summary appeared first on Search Engine Land.
From April 6, 2023, creators will no longer be able to activate or add “Overlay ads” from within YouTube Studio when accessing monetization options.
The post YouTube overlay ads are going away appeared first on Search Engine Land.
RIP Google PageRank score, plus: member of SEO community killed in Ukraine, Google’s Full Coverage feature, Google penalizes itself, and more.
The post This day in search marketing history: March 8 appeared first on Search Engine Land.
Each individual Series can include up to 80 videos, each up to 20 minutes long.
The post TikTok introduces a “Series” feature enabling creators to sell premium episodes appeared first on Search Engine Land.
The new categories include education, people care, pet care, wellness and health care.
The post Google expands Local Service Ads to more than 70 new businesses appeared first on Search Engine Land.
Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today’s SEM really just PPC? Read on.
The post What is SEM – Search Engine Marketing? appeared first on Search Engine Land.
The new ads will be available globally over the next few weeks.
The post Google announces Performance Max for travel goals appeared first on Search Engine Land.
Automation has leveled much of the PPC playing field. Here’s how to differentiate your paid search and social campaigns with great messaging.
The post How to dial in your ad messaging in an automated marketing world appeared first on Search Engine Land.
Code-free custom conversion, and 5 other new Microsoft Ads updates
The new features aim to increase efficiency and help advertisers better target their campaigns.
The post Code-free custom conversion, and 5 other new Microsoft Ads updates appeared first on Search Engine Land.
Landing page load time added to Google Quality Score, plus: Broad Core Algorithm Updates, bogus Domain Authority pitches, and more.
The post This day in search marketing history: March 7 appeared first on Search Engine Land.
Google Webmaster Tools adds user administration, plus: no click search study, Trusted Stores program shuttering and more.
The post This day in search marketing history: March 6 appeared first on Search Engine Land.