Google confirms Vince Update, plus: mobile-first indexing, webspam, Google adds page load time to Quality Score algorithm and more.
The post This day in search marketing history: March 5 appeared first on Search Engine Land.
Sheryl Sandberg leaves Google for Facebook, plus: new GA4 homepage, Wikipedia turns PPC into SEM, goodbye Scroogled and more.
The post This day in search marketing history: March 4 appeared first on Search Engine Land.
3 new changes to the Google Ads dashboard
Google will assess the impact of the changes based on user feedback before deciding whether to implement them more widely.
The post 3 new changes to the Google Ads dashboard appeared first on Search Engine Land.
Google Panda name revealed, plus: desktop page experience update completes rollout, Interflora gets its Google rankings back and more.
The post This day in search marketing history: March 3 appeared first on Search Engine Land.
The recent spy balloon incident could be a tipping point in the strained relationship between the US and China, leading to the US government taking action due to security concerns.
The post Biden approved to decide fate of TikTok as US ban nears appeared first on Search Engine Land.
Google Analytics 4 will replace Universal Analytics, which will sunset on July 1.
The post New Analytics user access management changes in Google Ads appeared first on Search Engine Land.
The way companies evaluate and set salaries is evolving. Get the digital marketing salary benchmarks business leaders and job seekers need as they plan for success.
The post 2023 digital marketing salary guide & hiring trends report appeared first on Search Engine Land.
Happy 28th birthday, Yahoo!, plus: Semrush plans IPO, click to call ads, Google’s About 260 problem, Steve Ballmer yelling at SMX and more.
The post This day in search marketing history: March 2 appeared first on Search Engine Land.
Game on: Understanding what KPIs to focus on for a successful video game ad campaign.
The post Level up your video game ad strategy: A guide to measuring success appeared first on Search Engine Land.
Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM.
The post How to set up Google Analytics 4 using Google Tag Manager appeared first on Search Engine Land.
Violations of these policies will be met with a warning 7 days before account suspension.
The post 2 new Google ad network policy updates appeared first on Search Engine Land.
Learn how to maintain or improve your performance in Google Ads and prepare for the removal of these high-quality audiences.
The post How to transition away from Google Ads similar audience segments appeared first on Search Engine Land.
This day in search marketing history: March 1
Google publishes Search quality rating guidelines, plus: Ginny Marvin joins Google, AdWords Price Extensions, click fraud and more.
The post This day in search marketing history: March 1 appeared first on Search Engine Land.
Looking for badges is one way shoppers can verify the validity of your store or listing.
The post 3 ways Google ensures safe online shopping appeared first on Search Engine Land.
Learn how your PPC campaigns can reach more B2B enterprise customers with the right content, tracking and measurement tactics.
The post 5 tips for capturing more enterprise-level leads with B2B search appeared first on Search Engine Land.
R.I.P., DMOZ, plus: Multifaceted featured snippets, Google’s non-answer on CTR, voice search ranking factors and more.
The post This day in search marketing history: February 28 appeared first on Search Engine Land.
The new tools were announced today during Google’s Search Ads Week
The post Google launched 2 new asset creation and customer acquisition tools appeared first on Search Engine Land.
Google Panda Update 3.3 and Venice, plus: GSC domain properties, Google Scraper Report, XML sitemaps change and more.
The post This day in search marketing history: February 27 appeared first on Search Engine Land.
Google expands mobile-friendliness for ranking, plus: mobile-first indexing, AdWords Flexible Conversion Counting, Google Panda and more.
The post This day in search marketing history: February 26 appeared first on Search Engine Land.
SEOs upset over Google featured snippets, plus: Google’s red Slow label, Google Panda fallout, PageRank 301 redirect dilution myth and more.
The post This day in search marketing history: February 25 appeared first on Search Engine Land.
This day in search marketing history: February 24
Google unleashes the Panda update, plus: E-A-T patent, AMP Top Stories, Overstock’s Google penalty, optimize by conversions and more
The post This day in search marketing history: February 24 appeared first on Search Engine Land.
Browse the tool for inspiration or to compare against your own campaigns.
The post Leveraging TikTok’s ad content to get valuable insights on top-performing products appeared first on Search Engine Land.
The updates should provide improved campaign performance and the ability to reach a wider audience.
The post Microsoft Advertising unveils Lodging solutions, and adds 11 new Google import markets for Smart campaigns appeared first on Search Engine Land.
On average, brands saw up to 50% higher conversions with longer videos compared to shorter ones.
The post For video ads, longer is better appeared first on Search Engine Land.
The new features can help advertisers optimize their budget across channels in real-time and adapt to fast-changing consumer trends.
The post 4 new Google Performance Max features are coming soon appeared first on Search Engine Land.
Google penalizes Natural News, plus: Google AdSense separates YouTube earnings, BrightEdge acquires Oncrawl, florist war on AdWords and more.
The post This day in search marketing history: February 23 appeared first on Search Engine Land.
The chaos continues at Twitter with more layoffs, ridiculous deadlines, and uncertainty about the platform’s future.
The post Musk gave engineers one week to make Twitter’s ad targeting work like Google appeared first on Search Engine Land.
A holistic monitoring plan is key to paid search success. Stay ahead with automated reports, custom dashboards and performance alerts.
The post 3 ways to stay on top of PPC performance appeared first on Search Engine Land.
Google page experience update for desktop rolls out, plus: Google’s Pirate Update impact, Google Shopping experience scorecard and more.
The post This day in search marketing history: February 22 appeared first on Search Engine Land.
The agreement was announced today at a Microsoft press conference in Brussels, Belgium.
The post Microsoft and NVIDIA announce a new partnership appeared first on Search Engine Land.
Recent changes, including higher fulfillment fees and mandatory advertising expenses, have resulted in increased costs for sellers.
The post Amazon’s share of seller revenue is now 50% appeared first on Search Engine Land.
Paid search accounts can go sideways without regular monitoring. Here’s a simplified PPC checklist for successful campaign management.
The post PPC management checklist: Daily, weekly and monthly reviews appeared first on Search Engine Land.