Tag: PPC

Walmart’s retail media network: What advertisers need to know

As Walmart’s dominant physical footprint runs toward digital, it’s crucial to pay attention to the opportunities available to advertisers.
The post Walmart’s retail media network: What advertisers need to know appeared first on Search Engine Land.

This day in search marketing history: February 9

Google Buzz launches, plus: Bing Ads outage, Google search time capsule, Adwords yellow ads return, Yahoo rejecting Microsoft and more
The post This day in search marketing history: February 9 appeared first on Search Engine Land.

This day in search marketing history: February 9

Google Buzz launches, plus: Bing Ads outage, Google search time capsule, Adwords yellow ads return, Yahoo rejecting Microsoft and more
The post This day in search marketing history: February 9 appeared first on Search Engine Land.

Large enterprise brands may find the new ads ideal, while smaller local businesses may not see much advantage.
The post Cost-Per-Hour Masthead placements: YouTube’s latest offering appeared first on Search Engine Land.

The best video game ad platforms for brands are typically those that offer a large target audience, robust targeting options, and high engagement rates.
The post Maximizing reach and engagement: A guide to the top video game ad platforms for brands appeared first on Search Engine Land.

Maximizing control over your PPC budget is crucial during downturns. Learn how to create an Excel pacing tracker for managing ad spend better.
The post Your guide to PPC budget management in Excel appeared first on Search Engine Land.

Ad platforms are clear as mud in helping you look under the hood. But at some point, we have to trust them and focus on what we can control.
The post Learning to trust the lack of transparency from ad platforms appeared first on Search Engine Land.

Google Chrome’s ‘not secure’ warning, plus: Search Ads 360, Google News and Discover penalties, content farms and more.
The post This day in search marketing history: February 8 appeared first on Search Engine Land.

The placement of ad results won’t change right now, but there could be an opportunity in the future to incorporate them into the AI results.
The post Will the new Bing create more opportunities for advertisers? Maybe appeared first on Search Engine Land.

As Microsoft aims to compete more aggressively in the ad space, here are compelling opportunities you can seize to stay ahead of the PPC game.
The post Microsoft Ads in 2023: Key areas to leverage, test and optimize appeared first on Search Engine Land.

Noogler spreads SEO myths, plus: Google posts rejected, Enhanced Campaign reactions, algorithm suggestions, Super Bowls and more
The post This day in search marketing history: February 7 appeared first on Search Engine Land.

AdWords announces Enhanced Campaigns, plus: more Google Shopping ads, Toolbar PageRank, GSC updates, AMP change and more.
The post This day in search marketing history: February 6 appeared first on Search Engine Land.

Moz updates DA, plus: spammy structured markup, Google launches link reporting tools, search deals, Super Bowls, antitrust, and more.
The post This day in search marketing history: February 5 appeared first on Search Engine Land.

MicroHoo Day 4, plus: Google expands phrase match, Google Adds JSON-LD support, reconsideration requests and more.
The post This day in search marketing history: February 4 appeared first on Search Engine Land.

Google’s Q4 earnings report showed a decline in ad revenue, missing analysts’ expectations, due to challenges in the digital advertising market.
The post Google search, network, and YouTube revenue all fell in Q4 2022 appeared first on Search Engine Land.

How Google uses AI in search, plus: an unconfirmed Google algorithm update, Amit Singhal leaving Google, bad ads and more.
The post This day in search marketing history: February 3 appeared first on Search Engine Land.

Together, Microsoft says their Search and Audience networks can reach over a billion people.
The post Microsoft revises multi-channel advertising approach and discontinues bid modifiers for audience ads appeared first on Search Engine Land.

Google’s revamped Partners program, plus: Bing again denies copying Google results, YouTube using Amazon’s algorithm and more.
The post This day in search marketing history: February 2 appeared first on Search Engine Land.

OpenAI said users can access the paid version of its popular ChatGPT service during peak times and get faster responses to prompts.
The post ChatGPT Plus launches, it costs $20 a month appeared first on Search Engine Land.

The evolution of PPC in recent years calls for an updated guide. Our improved version will bring you up to speed.
The post Search Engine Land’s updated What is PPC guide is now available appeared first on Search Engine Land.

Brands can leverage the convenience, availability, and popularity of mobile games to reach millions of people on their devices.
The post Brands’ guide to effective mobile game advertising appeared first on Search Engine Land.

Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity or creativity.
The post ChatGPT for PPC marketers: 15 strategic prompts to use today appeared first on Search Engine Land.

Bing accused of copying Google’s search results, plus: Microsoft tries to buy Yahoo, about this result, fake locksmith issues and more.
The post This day in search marketing history: February 1 appeared first on Search Engine Land.

Google releases URL Inspection Tool API, plus: AdWords IF functions, Page Speed Update confusion, local paid inclusion and more.
The post This day in search marketing history: January 31 appeared first on Search Engine Land.

New updates for the GA4 search bar

The new updates allow additional views into accounts and properties.
The post New updates for the GA4 search bar appeared first on Search Engine Land.

Jumpshot shuts down, plus: Google publishes featured snippet guide, Universal Search expands, local reviews in Google search and more.
The post This day in search marketing history: January 30 appeared first on Search Engine Land.

Google penalizes a link network, plus: paid search spending, Google warns about article directories, Yelp ratings in Google AdWords and more.
The post This day in search marketing history: January 29 appeared first on Search Engine Land.

Featured snippets introduced, plus: Hamlet Batista passes away, Google buys DeepMind, Google ad labeling and more.
The post This day in search marketing history: January 28 appeared first on Search Engine Land.

Google Account-level negative keywords are here

Now you can apply the same negative keyword lists you already use across multiple campaigns.
The post Google Account-level negative keywords are here appeared first on Search Engine Land.

Google AdWords API launches, plus: PAA vs. featured snippets, Google hiring an SEO, Expanded Text Ads findings and more.
The post This day in search marketing history: January 27 appeared first on Search Engine Land.