Tag: PPC

Search Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface.
The post Twitter has launched a Search Keyword Ads beta test to all advertisers appeared first on Search Engine Land.

While B2B is not broadly impacted by the move to PMax, it’s best to learn the ins and outs before Google takes away other campaign options.
The post Performance Max for B2B: 4 best practices appeared first on Search Engine Land.

LinkedIn Ads launches, plus: holiday retail insights, crappy results, Google Panda 3.2, sitemap testing, DuckDuckGo and more.
The post This day in search marketing history: January 26 appeared first on Search Engine Land.

Advertisers can tap into a vast audience by utilizing video game advertising, which offers a significant opportunity to reach millions.
The post In-game ads: why brands should be excited appeared first on Search Engine Land.

This day in search marketing history: January 25

Google defuses miserable failure, plus: Topics API replaces FloC, value-based bidding, average search ranking position and more.
The post This day in search marketing history: January 25 appeared first on Search Engine Land.

Attend and get your comprehensive guide.
The post Webinar: Your ultimate paid search evaluation checklist appeared first on Search Engine Land.

Google is accused of violating antitrust laws in acquiring or maintaining dominance.
The post US Justice Department sues Google again, aims to dismantle its ad division appeared first on Search Engine Land.

Microsoft Ads is one of the oldest ad platforms around but is often overlooked. Here’s why brands and advertisers should rethink it.
The post Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023 appeared first on Search Engine Land.

Learn why vertical video is the future of advertising, plus tips for getting ahead with TikTok, Reels and Shorts in your toolkit.
The post Top video marketing trends for 2023 and beyond appeared first on Search Engine Land.

Google Ads experts managing your campaigns, plus: favicons, Google organic search CTRs decline, Bing Ads Automated Imports and more.
The post This day in search marketing history: January 24 appeared first on Search Engine Land.

Google Ads down for some users

Keep checking Twitter, or the Ads Status Dashboard for more updates.
The post Google Ads down for some users appeared first on Search Engine Land.

Any experiments and personalizations still active will end.
The post Google Optimize will sunset this year appeared first on Search Engine Land.

Learn Excel tips that will help you use and analyze data to identify the highest impact optimizations for your PPC campaigns.
The post How to level up your analytical skills with Excel appeared first on Search Engine Land.

Expedia buys Travelocity, plus: Don’t Be Evil tool, semantic search, Position 6 penalty, unlimited site exclusions and more.
The post This day in search marketing history: January 23 appeared first on Search Engine Land.

Google deduplicates featured snippets, plus: Facebook and Twitter signals, blacklisting domains, Wikipedia nofollows links and more.
The post This day in search marketing history: January 22 appeared first on Search Engine Land.

Google explains the core algorithm, plus: indexifembedded, Google sets sights on content farms, trademarketing SEO and more.
The post This day in search marketing history: January 21 appeared first on Search Engine Land.

The outcome of this case could have significant implications for the way that internet companies operate, content curation, and free speech online.
The post Businesses, users, and experts defend big tech against algorithm lawsuits. appeared first on Search Engine Land.

For the first time in the company’s 25 year history, Google parent Alphabet has announced a mass layoff.
The post Alphabet to lay off 12,000 roles across various product areas, levels, functions, and regions appeared first on Search Engine Land.

Matt Cutts forks guest blogging, plus: Semrush buys Backlinko, ranking factor study, a Google search quality rater interview and more.
The post This day in search marketing history: January 20 appeared first on Search Engine Land.

You can now test Performance Max updates in your account and monitor results before applying the changes.
The post New Performance Max experiments have just rolled out appeared first on Search Engine Land.

Rethinking your Google Ads campaign setup lets you stand out from the competition. Learn tips to get the most out of PMax for ecommerce.
The post How to maximize your ecommerce campaigns with Performance Max appeared first on Search Engine Land.

Google’s page layout algorithm, plus: Matt Cutts resigns from Google, Top Stories deduplication, mobile usability warnings and more.
The post This day in search marketing history: January 19 appeared first on Search Engine Land.

Take a step back, look at the business overall and understand how incremental spend or savings would impact the business.
The post Efficiency vs. volume in PPC: 4 tips to strike a balance in incremental conversions appeared first on Search Engine Land.

Google’s SOPA/PIPA prorest, plus: URL changes, Google core algorithm updates, AdWords mobile targeting, stop words and more.
The post This day in search marketing history: January 18 appeared first on Search Engine Land.

Learn how you can avoid repeating some serious mistakes that advertisers have made with their Performance Max campaigns.
The post How to avoid 7 mistakes that tank retail Performance Max campaigns appeared first on Search Engine Land.

The Google Speed Update, plus: links important for ranking, cross-device conversions, SOPA, Google Alerts and more.
The post This day in search marketing history: January 17 appeared first on Search Engine Land.

Google explains crawl budget, plus: website outages and blackouts the right way, Google doing 1 trillion searches, and more.
The post This day in search marketing history: January 16 appeared first on Search Engine Land.

Facebook Graph Search arrives In 2013, Facebook announced a new experience that it called Graph Search. Facebook Graph Search relied heavily on Likes and other connections to determine what to show as the most relevant search results for each user. At launch, Facebook Graph Search only included people, photos, places and interests. Facebook Graph Search wasn’t a […]
The post This day in search marketing history: January 15 appeared first on Search Engine Land.

What happened when we turned off AMP, plus: Shopify’s chat bug, comment spam, mobile first, missing tweets and more.
The post This day in search marketing history: January 14 appeared first on Search Engine Land.

Learn three essential skills you must develop to progress your SEM career and ways you can apply them in your day-to-day work.
The post 3 core skills that will help advance your SEM career appeared first on Search Engine Land.

Google’s Matt Cutts search integrity tour, plus: core updates, Carol Bartz becomes Yahoo CEO, Baidu censors Google and more.
The post This day in search marketing history: January 13 appeared first on Search Engine Land.