Tag: PPC

Learn how to build consensual conversations with prospects, acquire consent-based audiences, and improve your paid search performance.
The post A PPC guide to permission-based audiences appeared first on Search Engine Land.

Google Panda becomes a core ranking signals, plus: R.I.P. link command, Google Japan’s PageRank penalty expires and more.
The post This day in search marketing history: January 12 appeared first on Search Engine Land.

The changes are the latest effort to build in some after-the-fact privacy protections for Meta’s youngest users.
The post Meta introduces new ad targeting limits for teens appeared first on Search Engine Land.

Ecommerce advertisers and brands will now be able view which items were added to cart, purchased, clicked, and more.
The post 12 new Google Analytics 4 ecommerce dimensions and metrics appeared first on Search Engine Land.

Overcome uncertainty and stay on top of algorithm updates.
The post 3 growth paths in 2023 with Google Ads appeared first on Search Engine Land.

Turning to some of the newer social media and advertising platforms can help brands activate more full-funnel digital strategies.
The post TikTok, Facebook and beyond: Driving ROAS outside of Google and Microsoft appeared first on Search Engine Land.

Google’s mobile intrusive interstitials penalty, plus: AdWords eases negative keyword management, Search Plus pushing Google+ and more.
The post This day in search marketing history: January 11 appeared first on Search Engine Land.

Make sure to consider these key PPC trends as you build out your 2023 search marketing strategies.
The post 3 PPC marketing trends to keep a pulse on in 2023 appeared first on Search Engine Land.

Google launches Search Plus Your World, plus: subtopics ranking, Google Ads custom dimensions, links within widgets and more.
The post This day in search marketing history: January 10 appeared first on Search Engine Land.

This is the first new vertical Google has added to LSAs.
The post Google Local Service Ads are now available for dentists appeared first on Search Engine Land.

The new collaboration allows BigCommerce merchants to reach millions of potential new customers across the Microsoft Advertising Network.
The post Microsoft, BigCommerce team up to launch new marketplace Ads and Listings appeared first on Search Engine Land.

Spam in the local search space appears to have moved into another area that Google is unable to police actively. 
The post Arbitrage in Google’s Local Services Ads: What you need to know appeared first on Search Engine Land.

AdWords Managed Accounts got shared negative lists, plus: a Google knowledge graph hack, Google’s advertiser growth and more.
The post This day in search marketing history: January 9 appeared first on Search Engine Land.

A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more.
The post This day in search marketing history: January 8 appeared first on Search Engine Land.

The Spam Clock targets Google spam, plus: link removal request figures, loads of new tools and features, major search deals and more.
The post This day in search marketing history: January 7 appeared first on Search Engine Land.

For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
The post Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow appeared first on Search Engine Land.

Google Webmaster Tools added unnatural links and cloaking spam warnings, plus: Google Shops, how Yahoo angered advertisers and more.
The post This day in search marketing history: January 6 appeared first on Search Engine Land.

The settlement would bring an end to a privacy-focused consumer class action lawsuit in California
The post Google agrees to pay up in 12 year class-action lawsuit appeared first on Search Engine Land.

Google Ads is fundamentally changing the way recommendations work. Here’s why you should take extreme caution in applying any recommendation.
The post Why advertisers should reassess Google Ads recommendations appeared first on Search Engine Land.

App developers will also be able to review performance reports and optimize campaigns for increased user engagement.
The post New Microsoft Store Ads promote desktop apps on Windows devices appeared first on Search Engine Land.

Paid search automation isn’t just for ecommerce. It is also an effective tool for B2B lead generation. Here’s how to make it work for you.
The post How to make PPC automation work for lead gen appeared first on Search Engine Land.

Google AdWords introduces click-to-call ads, plus: IndexNow WordPress plugin, AdWords 2x budget change, search being solved and more.
The post This day in search marketing history: January 5 appeared first on Search Engine Land.

EU rules that Meta’s ad practices are illegal

The European Union’s ruling could change the face of Facebook and Instagram’s ad business.
The post EU rules that Meta’s ad practices are illegal appeared first on Search Engine Land.

Users will start seeing more cause-based ads on their feeds “in the coming weeks.”
The post Twitter is lifting its ban on political, cause-based ads appeared first on Search Engine Land.

Google says the change won’t negatively impact performance.
The post Google’s “Remove redundant keywords” recommendations have changed appeared first on Search Engine Land.

Start laying the groundwork to build a culture of data within your organization by following these four tips.
The post 4 tips to build a data-centric culture in your agency appeared first on Search Engine Land.

Learn what happened on Jan. 4 in SEO, PPC and digital marketing history, as reported by Search Engine Land.
The post This day in search marketing history: January 4 appeared first on Search Engine Land.

Monitor all competitive activity around your brand terms and increase profitability without hurting revenue.
The post Webinar: Paid search tactics for brand dominance in 2023 appeared first on Search Engine Land.

This day in search marketing history: January 3

Learn what happened on Jan. 3 in SEO, PPC and digital marketing history, as reported by Search Engine Land.
The post This day in search marketing history: January 3 appeared first on Search Engine Land.

Learn what happened on Jan. 2 in SEO, PPC and digital marketing history, as reported by Search Engine Land.
The post This day in search marketing history: January 2 appeared first on Search Engine Land.

Learn what happened on Jan. 1 in SEO, PPC and digital marketing history, as reported by Search Engine Land.
The post This day in search marketing history: January 1 appeared first on Search Engine Land.