Excel formulas, Performance Max, RSAs and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2022.
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PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
The post PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more appeared first on Search Engine Land.
CBD advertisers in California, Colorado, and Puerto Rico can apply for certification beginning in January.
The post Google updates ad policies to allow more CBD promotions appeared first on Search Engine Land.
There is no indication on what caused the outage, how many merchants are affected, or when a resolution will be reached.
The post Merchant Center Feeds issue appeared first on Search Engine Land.
The new features help make the transition into GA4 much easier.
The post GA4 now lets you recreate Universal Analytics audiences, and personalize the Home page appeared first on Search Engine Land.
The policies are designed to ensure a safe and positive experience for all Google users.
The post Google updates Ads Policy Requirements appeared first on Search Engine Land.
Getting started with Google Ads is a bit more complex than it used to be. This guide walks you through the initial steps of account setup.
The post How to set up a Google Ads account appeared first on Search Engine Land.
How to set up a Google Ads account
Getting started with Google Ads is a bit more complex than it used to be. This guide walks you through the initial steps of account setup.
The post How to set up a Google Ads account appeared first on Search Engine Land.
Google Ads updates in 2022: The good, the bad, the jury’s still out
Here’s a rundown of Google Ads announcements, updates and releases in 2022 and how they impact paid search marketers today and beyond.
The post Google Ads updates in 2022: The good, the bad, the jury’s still out appeared first on Search Engine Land.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
The post The latest jobs in search marketing appeared first on Search Engine Land.
Google has updated its prohibited practices to include “Linked account suspensions”
Removing or unlinking the suspended Google Ads account from your Merchant Center account won’t unsuspend or resolve your Merchant Center account issue.
The post Google has updated its prohibited practices to include “Linked account suspensions” appeared first on Search Engine Land.
4 new features on the Google Insights page
The new features can help you navigate demand, trends and even optimize fluctuating demand during the holiday season.
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GA4 users should see the new report in their dashboards automatically but can also add it manually.
The post New Google Analytics 4 Landing page report appeared first on Search Engine Land.
How to drive 10x more conversions with magnetic paid search offers
The best PPC optimization you can make is one you won’t find in the Google Ads interface, and it starts with a magnetic offer.
The post How to drive 10x more conversions with magnetic paid search offers appeared first on Search Engine Land.
Data-driven attribution assigns incremental values to each touch point in the customer purchase journey.
The post 2 new Google data-driven attribution features appeared first on Search Engine Land.
Microsoft is adding new steps to help prevent scams or deceitful financial promotions on its platform.
The post Microsoft now requires verification for UK Financial Services advertisers appeared first on Search Engine Land.
Follow these five expert tips to boost your ad campaign’s performance and deliver ROI.
The post 5 ways to optimize your ad campaigns in 2023 appeared first on Search Engine Land.
Search Engine Land launched on this day in 2006. Today, we look back on a successful 2022 and look forward to an even greater 2023.
The post Search Engine Land celebrates its 16th birthday appeared first on Search Engine Land.
With CPCs rising across performance media channels, is it worth following Airbnb’s shift from PPC to brand marketing? Here’s what to consider.
The post Airbnb’s search marketing shift: Should advertisers follow suit? appeared first on Search Engine Land.
Feeding data to automation: In-house teams’ secret sauce to Google Ads
Learn how you can better implement data in Google Ad by feeding the system as much data as humanly possible.
The post Feeding data to automation: In-house teams’ secret sauce to Google Ads appeared first on Search Engine Land.
How to advance your SEM career: 9 attributes to master
To thrive in search marketing, consider how you can deliver stellar results, be an incredible contributor and take ownership.
The post How to advance your SEM career: 9 attributes to master appeared first on Search Engine Land.
4 new Microsoft features, and 5 other December updates
Some of the updates, announced earlier this year, have been expanded into new markets.
The post 4 new Microsoft features, and 5 other December updates appeared first on Search Engine Land.
Here’s how you can optimize your Amazon product listings, attract last-minute shoppers and get a slice of the holiday sales pie.
The post 3 last-minute Amazon optimization tips for the holidays appeared first on Search Engine Land.
YouTube year in review: The top 10 ads of 2022
YouTube has been a major player in marketing for a while, and this year was no exception.
The post YouTube year in review: The top 10 ads of 2022 appeared first on Search Engine Land.
Elon Musk and Twitter continue to remain in the spotlight, for better or worse. Here is everything brands and marketers need to know.
The post Twitstorm timeline: The latest on Elon Musk’s Twitter 2.0 appeared first on Search Engine Land.
What it takes to be a subject matter expert in search marketing
Having subject matter expertise is valuable for digital marketers. Learn tips for navigating and growing your career as an SME.
The post What it takes to be a subject matter expert in search marketing appeared first on Search Engine Land.
Views per Session and Average Session Duration now available in GA4
Advertisers should be aware that the difference in session counts between UA and GA4 can vary from business to business.
The post Views per Session and Average Session Duration now available in GA4 appeared first on Search Engine Land.
If policy violations are detected, accounts may be suspended immediately and without prior warning.
The post Google is updating its Display and Video 360 Account Level Suspensions policy appeared first on Search Engine Land.
Instacart has launched Coupons and Stock Up & Save promotion campaigns in Ad Manager
Thousands of brands now have access to the new promotions that offer incentives and discounts to consumers.
The post Instacart has launched Coupons and Stock Up & Save promotion campaigns in Ad Manager appeared first on Search Engine Land.
Learn how your business can reach your target audience with connected TV.
The post Webinar: Your winning CTV advertising strategy in 2023 appeared first on Search Engine Land.
The whole month of November has seen nearly $110 billion in online sales.
The post Cyber Monday broke records this year, with almost $12 billion in US sales appeared first on Search Engine Land.
71% of respondents say they would no longer visit a business if they learned the business has fake or
compensated online reviews.
The post 85% of Yelp survey respondents say they trust written reviews over stars only appeared first on Search Engine Land.