Believe it or not, genAI actually relies on humans to be able to do its work. And through regulatory measures including those designed to protect content creators’ rights, humans may throw a spanner in its works.
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Here’s how enterprises are using data clean rooms to improve the return on their customer data investments.
The post Data clean rooms: A beginner’s guide appeared first on MarTech.

The new pact gives EU citizens more control over US companies’ use of their personal data and averts the potential for a costly disruption.
The post EU approves US data sharing accord appeared first on MarTech.

Big tech companies will need user consent to process personal data, combine it with other platforms’ data and use it across services.
The post EU’s ruling against Facebook a big blow to first-party data usage appeared first on MarTech.

EU fines Facebook $1.3 billion for privacy violations

Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has.
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The groups said Walmart’s Universe of Play was an advergame and asked CARU to review it. The retailer said CARU OK’d it before launch.
The post Walmart pulls a game off the Roblox platform after consumer groups’ complaint appeared first on MarTech.

Concerns about GDPR compliance might extend to other AI solutions too.
The post ChatGPT under threat from European regulators appeared first on MarTech.

Complying with marketing regulations is paramount, as consumers — and governments — have become more privacy-conscious.
The post Why we care about compliance in marketing appeared first on MarTech.

The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
The post Feds finally file anti-monopoly suit over Google’s adtech appeared first on MarTech.