Google is saying goodbye to traditional attribution models and hello to last-click and data-driven attribution. Here’s everything you need to know.
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Take stock of the competition with these seven competitive analysis templates and examples.
The post 7 Competitive Analysis Templates to Improve Your Performance & Get Ahead appeared first on WordStream.

Find out everything you’ve ever wanted to know about event tracking in Google Analytics 4. Including how it works, why it’s important, and how to set up custom events using Google Tag Manager.
The post Demystifying Event Tracking in Google Analytics 4: A Comprehensive Tutorial for Marketers appeared first on WordStream.

Tracking your customer’s conversion paths helps you understand the journey your customers take before converting. Knowing this journey is critical as it shows you the areas to focus on to increase and accelerate conversions. So what exactly are conversion paths and how do you track them? Keep reading to learn how to create successful conversion […]
The post Why (& How) to Set Up Conversion Paths in Google Analytics (Successfully!) appeared first on WordStream.