The case alleges Google used its 90% market share to illegally throttle competition in both search and search advertising.
The post Antitrust trial over Google search set to open appeared first on MarTech.
Microsoft disputes the data but it’s clear AI hasn’t turned its Bing into the Google-slayer the company hoped for.
The post AI boost? Bing’s market share is down 6 months after launch appeared first on MarTech.
Sam’s Club Member Access Platform uses sales attribution and strategic partnerships to close the loop for omnichannel advertisers.
The post Sam’s Club’s retail media network rolls out new experience and targeting capabilities appeared first on MarTech.
Learn the difference between promoting engagement and pushing sales in your content and how to do them right.
The post 5 tips for balancing ‘push’ and ‘pull’ in content marketing appeared first on MarTech.
The upside: CTV approaches 10% of digital budgets with 21% growth increase. Retail media networks (RMNs) are also on the rise.
The post Digital ad spend growth drops to 7.8% this year appeared first on MarTech.
The new AI-powered search engine was unveiled at the Google I/O developer conference today.
The post Here’s what the new Google search generative AI experience will look like appeared first on MarTech.
New design features and the ability to build third-party plug-ins will offer more tools for marketers using Bing Chat.
The post Bing Chat opens up to more users and developers with API, expanded visual answers appeared first on MarTech.
When its demo time here are four things for stakeholders to keep in mind and a dozen questions to help you when talking to vendors.
The post 12 questions to ask SEO platform vendors during the demo appeared first on MarTech.
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.
The post Does your marketing team need an SEO platform? appeared first on MarTech.
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
The post What do SEO platforms do and how do they help marketers get found on search engines? appeared first on MarTech.
Gartner report warns that virtual assistants, which are a growing part of digital customer experience, are also a weak spot.
The post Siri and Alexa may be used by protesters to attack customer support channels appeared first on MarTech.
But it’s early days and we’re still trying to envision what the future of search will look like.
The post Bard and ChatGPT will ultimately make the search experience better appeared first on MarTech.
Microsoft Bing is working with ChatGPT itself while Google is set to launch its own tool, Bard.
The post ChatGPT set to shake up search appeared first on MarTech.
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
The post Feds finally file anti-monopoly suit over Google’s adtech appeared first on MarTech.
A combination of solid SEO and PPC strategies can boost your site’s visibility in search engines, resulting in more traffic and conversions.
The post Why we care about search marketing appeared first on MarTech.