Microsoft is trying to balance ad load and the user experience in Bing Chat, according to new Corporate Vice President Kya Sainsbury-Carter.
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Google Search Console added a report to monitor and fix the structured data required to enable this display.
The post Google shows shipping and return information in the search results appeared first on Search Engine Land.
Learn how Google can potentially evaluate content pieces through their authors’ experience, expertise, authoritativeness and trustworthiness.
The post How Google may identify and evaluate authors through E-E-A-T appeared first on Search Engine Land.
How to create how-to content in 7 steps
The right how-to content with clear steps and instructions can save someone’s day. Here’s your guide to creating a great “how to” article.
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Google planning new search engine while working on new search features under Project Magi
Project Magi will help searchers complete transactions while incorporating search ads on the page.
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How to redesign your site without throwing your Google rankings out the window
Redesigning a website can make or break your SEO efforts. Learn how to do it without risking your organic traffic, rankings and revenue.
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How to create service pages that rank and convert
A well-constructed service page is worth dividends. When building your service page, include these key elements for better results.
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Google: Video must be main content to appear as thumbnail
When a video isn’t the main content, Google won’t show it as a thumbnail. Google’s testing showed a “minimal impact” on publishers.
The post Google: Video must be main content to appear as thumbnail appeared first on Search Engine Land.
7 proven methods to explain the value of SEO
Reporting on these seven metrics and providing proper context can increase SEO’s perceived value to your stakeholders.
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Google releases April 2023 product reviews update
With this update, Google’s Product Reviews update now covers reviews about products, services and things.
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Google releases April 2023 reviews update
With this update, Google’s Product Reviews update now covers reviews about products, services and things.
The post Google releases April 2023 reviews update appeared first on Search Engine Land.
LinkedIn SEO guide: Optimizing your profile for more connections, better leads
Learn how to optimize your LinkedIn profile and content to build connections that grows business in this helpful and comprehensive guide.
The post LinkedIn SEO guide: Optimizing your profile for more connections, better leads appeared first on Search Engine Land.
5 Python scripts for automating SEO tasks
Looking to streamline your SEO workflows? These five scripts are great starting points for exploring the possibilities of Python in SEO.
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Connected TV’s results transcend the TV screen by MNTN
Why CTV is an important part of any search strategy.
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Google webspam report says SpamBrain caught five times more spam this year
Google also claims that 99% of visits in Google Search were “spam-free.”
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The 2023 Search Engine Land Awards are open for entries!
Boost company morale, attract new business, and take home the highest honor in search.
The post The 2023 Search Engine Land Awards are open for entries! appeared first on Search Engine Land.
How to build an E-E-A-T strategy for local SEO
Develop a holistic strategy that emphasizes the quality of your organization’s digital presence with this local SEO guide to E-E-A-T.
The post How to build an E-E-A-T strategy for local SEO appeared first on Search Engine Land.
A tale of two recoveries by Internet Marketing Ninjas
A look at two very different paths taken to recover from a Google algorithm update.
The post A tale of two recoveries appeared first on Search Engine Land.
Google Bard adds more search topics to “Google it” button
Google also now has a release notes document to track updates to Bard.
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When it comes to online reviews, a 3-star rating is bad
The difference between 4 stars to 3 stars is massive. Consumer trust decreases by 67% with one fewer star, a new survey finds.
The post When it comes to online reviews, a 3-star rating is bad appeared first on Search Engine Land.
Google CEO: Search will evolve substantively in next 10 years
Sundar Pichai discusses the future of link-based search, Google Bard, and the commercial potential of large language models and LLM search.
The post Google CEO: Search will evolve substantively in next 10 years appeared first on Search Engine Land.
How to create a helpful FAQ page (with 7 examples)
Answering your customers’ frequently asked questions is foundational for business websites. Follow these tips for creating a good FAQ page.
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21 best ChatGPT alternatives
While OpenAI seems to lead the generative AI race, it’s worth looking into these 21 alternative tools giving ChatGPT a run for its money.
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Webinar: How CTV can boost performance for SEOs by Cynthia Ramsaran
Even SEO whizzes may be surprised to find out the relationship between their current strategy and CTV.
The post Webinar: How CTV can boost performance for SEOs appeared first on Search Engine Land.
How SEOs can embrace AI-powered search
Here’s a look at Google’s history with AI, how recent developments impact the industry and what SEOs can do to keep up with changing times.
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How to create review content that’s helpful for users and Google
Nine best practices for creating high-quality product reviews that deliver the most value to shoppers and get visibility on search engines.
The post How to create review content that’s helpful for users and Google appeared first on Search Engine Land.
Google search quality raters shift focus to chatbot response rating
Some contractors were given as little as 60 seconds to review the quality of the answers Google’s chatbot provided to prompts.
The post Google search quality raters shift focus to chatbot response rating appeared first on Search Engine Land.
Microsoft’s vision for a prosperous content ecosystem in a generative AI world
Microsoft may share revenue and provide enhanced links to participants in its Start program.
The post Microsoft’s vision for a prosperous content ecosystem in a generative AI world appeared first on Search Engine Land.
Conversational AI ‘absolutely’ coming to Google Search, says CEO Sundar Pichai
Chatbots don’t pose a threat to Google’s search business – they offer an even bigger ‘opportunity space,’ according to Pichai.
The post Conversational AI ‘absolutely’ coming to Google Search, says CEO Sundar Pichai appeared first on Search Engine Land.
Has AI changed SEO for better or worse?
The meteoric rise of generative AI is transforming the way we do SEO. Here’s a look at the implications for the search marketing industry.
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Entity SEO: The definitive guide
Here’s everything you need to know about entities – what they are, why they matter in SEO, and how to use entities to rank content.
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Why next year’s SEO results depend on your SEO work this year
Need to justify the value of your SEO investment? Here’s a five-step model to forecast the long-term impact of your organic search efforts.
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