Tag: SEO

Combining content-led link building and creative outreach techniques can help you improve your ecommerce site’s SEO performance.
The post 6 link building techniques for ecommerce appeared first on Search Engine Land.

Microsoft Edge users increased thanks to the new Bing Chat. The result: more Google searches from Edge. Irony can be pretty ironic sometimes.
The post New Bing attracts new Edge users – who then use Google Search appeared first on Search Engine Land.

Conflicting hreflang directives and missing self-referencing tags are among the widespread issues plaguing international websites today.
The post Study: 31% of international websites contain hreflang errors appeared first on Search Engine Land.

Why next-generation AI is essential to a competitive search strategy.
The post What ChatGPT means for your search campaigns appeared first on Search Engine Land.

Several search marketers and brands will soon lose their verified account status on Twitter unless they pay for Twitter Blue.
The post Who’s verified? Who’s not? Who knows, it’s Twitter appeared first on Search Engine Land.

Here’s a look at how LinkedIn’s latest AI- and member-assisted content initiative works and its impressive performance in Google search.
The post Decoding the SEO success of LinkedIn collaborative articles appeared first on Search Engine Land.

Follow these 13 steps to creating, optimizing and promoting ebooks that deliver meaningful content marketing results.
The post How to create, optimize and promote an ebook appeared first on Search Engine Land.

Google’s head of Bard, Jack Krawczyk said they did this by incorporating its language model, PaLM.
The post Google says Bard was updated to improve math and logic responses appeared first on Search Engine Land.

Google also shared some states on how it fought fake reviews and content in local search.
The post Google Maps can detect fake phone numbers in photos and remove them appeared first on Search Engine Land.

Need 44 reasons why you need to be careful about publishing AI-assisted content, even if it is easy to do. Meet As Told to Buzzy.
The post These 44 hilariously terrible BuzzFeed travel articles were AI-assisted appeared first on Search Engine Land.

Despite increased churn within organizations, job satisfaction is high, a new Search Engine Land survey finds.
The post Search marketing: Evolving roles, responsibilities, challenges appeared first on Search Engine Land.

Paid search will remain relevant, but advertisers must adjust their strategies to reach their targets in this new era of search. Here’s how.
The post How paid placements will evolve alongside AI-powered search appeared first on Search Engine Land.

Give your content marketing efforts a greater purpose with a mission statement. Learn how to create one in three steps.
The post How to write a content marketing mission statement appeared first on Search Engine Land.

This financial burden of a $1k per month verification disproportionately affects smaller businesses and start-ups with limited advertising budgets.
The post Twitter could grant free verification to its top 500 advertisers and 10k most-followed organizations appeared first on Search Engine Land.

Disparity more pronounced in senior roles. Also, women are more likely to change jobs, get promotions, new Search Engine Land survey finds.
The post Gender pay gap persists: Men earn 26% more than women in search marketing appeared first on Search Engine Land.

2023 Salary & Career guide: How much search marketers make

Learn the average search marketing salary ranges, plus what most impacts compensation (and what doesn’t) in this Search Engine Land survey.
The post 2023 Salary & Career guide: How much search marketers make appeared first on Search Engine Land.

Google March 2023 broad core update done rolling out

This update took 13 days to roll out and is now done, you should now dig in and see how your site was impacted and what actions to take next.
The post Google March 2023 broad core update done rolling out appeared first on Search Engine Land.

Google Ads testing verification badges

We were unable to replicate the badge, and requests for comment from Google have not been answered yet.
The post Google Ads testing verification badges appeared first on Search Engine Land.