Tag: SEO

Learn how insourcing vs. outsourcing content differ and compare the pros and cons so you can choose the right route for your brand.
The post Insourcing vs. outsourcing: The pros and cons for content creation appeared first on Search Engine Land.

Learn what happened on this day in search marketing history – including major developments in SEO, PPC, search and digital marketing.
The post This day in search marketing history: March 17 appeared first on Search Engine Land.

How you can deal with decentralization in international SEO

Global clients with a decentralized marketing approach can make doing international SEO even more difficult. Here’s what you can do about it.
The post How you can deal with decentralization in international SEO appeared first on Search Engine Land.

This day in search marketing history: March 16

Google to sunset Universal Analytics, plus: Google’s doorway page penalty, over-optimization, Chrome’s paid link penalty ends and more.
The post This day in search marketing history: March 16 appeared first on Search Engine Land.

The new Bing: No more waiting list?

Many people who had been on the Bing waitlist now have access – and there are reports that people can now sign up for instant access.
The post The new Bing: No more waiting list? appeared first on Search Engine Land.

Andi Search adds Generated Content feature

The small startup search engine is launching a new ChatGPT alternative – but is this generative AI tool worth your time?
The post Andi Search adds Generated Content feature appeared first on Search Engine Land.

How to deploy advanced schema at scale

This three-stage schema deployment process breaks down the overwhelming task of implementing structured data on large websites.
The post How to deploy advanced schema at scale appeared first on Search Engine Land.

SEO product management: Key framework and fundamentals

From prioritizing an SEO roadmap to writing an effective ticket, here are fundamentals every SEO product manager should know.
The post SEO product management: Key framework and fundamentals appeared first on Search Engine Land.

This day in search marketing history: March 15

Learn what happened on this day in search marketing history – including major developments in SEO, PPC, search and digital marketing.
The post This day in search marketing history: March 15 appeared first on Search Engine Land.

OpenAI releases GPT-4 and Bing Chat upgraded

This version promises greater accuracy and broader general knowledge and advanced reasoning.
The post OpenAI releases GPT-4 and Bing Chat upgraded appeared first on Search Engine Land.

Google: Generative AI coming to Docs, Gmail in Workspace

Google will soon add ChatGPT-like prompts to help you draft in Docs and Gmail, including brainstorming, proofreading, writing and rewriting.
The post Google: Generative AI coming to Docs, Gmail in Workspace appeared first on Search Engine Land.

How to demonstrate E-E-A-T in AI-generated content

The concept of E-E-A-T, Google’s template for search quality, can help us assess and improve the quality of AI-generated content.
The post How to demonstrate E-E-A-T in AI-generated content appeared first on Search Engine Land.

An SEO guide to understanding E-E-A-T

Dig deeper into E-E-A-T – specifically what it means, why it matters to SEO, and tips to use it to your advantage.
The post An SEO guide to understanding E-E-A-T appeared first on Search Engine Land.

This day in search marketing history: March 12

Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more.
The post This day in search marketing history: March 12 appeared first on Search Engine Land.

This day in search marketing history: March 11

Google officially acquires DoubleClick, plus: how dates in Google snippets work, nofollowing links, interest-based advertising and more.
The post This day in search marketing history: March 11 appeared first on Search Engine Land.

SEO is alive and kicking in 2023 – and beyond

Even as Google and Microsoft reinvent search with AI-powered features, search engine optimization is here to stay.
The post SEO is alive and kicking in 2023 – and beyond appeared first on Search Engine Land.

Do personas REALLY matter in content marketing?

Here’s what personas can do for your content marketing efforts, plus audience research tips to help you get them right.
The post Do personas REALLY matter in content marketing? appeared first on Search Engine Land.

This day in search marketing history: March 10

Google and Bing exception lists, plus: key moments, HTTPS URLs not showing, Google’s block sites feature, searchers ignore PPC ads and more.
The post This day in search marketing history: March 10 appeared first on Search Engine Land.

From Google Business Profile to reviews and local link building, here are specific ways ChatGPT can (and can’t) help in local SEO.
The post How ChatGPT can help with local SEO appeared first on Search Engine Land.

As a reminder, the this update started on February 21 and lasted through March 7, 2023.
The post Google February 2023 product reviews update more volatile than previous updates, say data providers appeared first on Search Engine Land.

Are you using AI tools for content creation? Ensure your process is as best it can be when you follow these 17 tips.
The post 17 tips to improve your AI-assisted content creation process appeared first on Search Engine Land.

SEO is evolving as it always has, maybe a little faster lately. Learn to leverage AI appropriately, and you can stay ahead of the game.
The post How should SEO change in the new AI age? appeared first on Search Engine Land.

Google’s Fred update, plus: people also ask, personalization, Google puts bad merchants on notice and more.
The post This day in search marketing history: March 9 appeared first on Search Engine Land.

After launching this design for the mobile search results last October, this is now officially live for desktop search.
The post Google rolled out new site names, favicon and sponsored label on desktop search appeared first on Search Engine Land.

Google had a ‘revolutionary’ chatbot ready two years ago. Now, it’s slowly rushing to put AI into more products.
The post Google AI in search: From stalling to scrambling? appeared first on Search Engine Land.