Tag: SEO

SEOs, content creators and marketers use Google Trends as part of their toolset, so this update might be useful for all of you.
The post Google launches new Google Trends portal appeared first on Search Engine Land.

Effective SEO reporting highlights the metrics that matter to the C-suite and excludes what will likely be ignored. Learn more here.
The post How to make better SEO reports for the C-suite appeared first on Search Engine Land.

How to optimize your Amazon brand store

Learn the seven steps for setting up your Amazon Store and top optimization tips to keep your customers engaged.
The post How to optimize your Amazon brand store appeared first on Search Engine Land.

RIP Google PageRank score, plus: member of SEO community killed in Ukraine, Google’s Full Coverage feature, Google penalizes itself, and more.
The post This day in search marketing history: March 8 appeared first on Search Engine Land.

This update took 14 days to fully roll out and is now complete.
The post Google February 2023 product reviews update is finished rolling out appeared first on Search Engine Land.

Plus, 90% of organizations say they are prioritizing SEO in 2023 due to compounding benefits, new BrightEdge research finds.
The post Use of AI for SEO and content to grow 5x this year appeared first on Search Engine Land.

Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today’s SEM really just PPC? Read on.
The post What is SEM – Search Engine Marketing? appeared first on Search Engine Land.

Landing page load time added to Google Quality Score, plus: Broad Core Algorithm Updates, bogus Domain Authority pitches, and more.
The post This day in search marketing history: March 7 appeared first on Search Engine Land.

Google wants to be clear: Bard is separate from Search. Yet it has become synonymous with generative AI features coming soon to Search.
The post Google: ‘Bard is not Search’ appeared first on Search Engine Land.

Some people treat link-in-bio pages as website replacements. But are they good for ranking in search engines? Find out here.
The post ‘Link in bio’ platforms: Which is best for SEO? appeared first on Search Engine Land.

Here’s what you should include in your content strategy document to guide your content marketing toward success.
The post How to document your content strategy appeared first on Search Engine Land.

Google Webmaster Tools adds user administration, plus: no click search study, Trusted Stores program shuttering and more.
The post This day in search marketing history: March 6 appeared first on Search Engine Land.

Google confirms Vince Update, plus: mobile-first indexing, webspam, Google adds page load time to Quality Score algorithm and more.
The post This day in search marketing history: March 5 appeared first on Search Engine Land.

Sheryl Sandberg leaves Google for Facebook, plus: new GA4 homepage, Wikipedia turns PPC into SEM, goodbye Scroogled and more.
The post This day in search marketing history: March 4 appeared first on Search Engine Land.

LinkedIn members will be invited to share ideas, examples, and experiences in specific sections of these new collaborative articles.
The post LinkedIn launches collaborative articles for users to share insights and advice appeared first on Search Engine Land.

Don’t call it generative AI. Brave trained its large language models (LLMs) to provide answers by processing multiple information sources.
The post Brave Search adds AI Summarizer feature appeared first on Search Engine Land.

Your content marketing actions must be guided by a documented plan. Learn the 10 building blocks for a solid content strategy framework.
The post How to create a winning content strategy framework appeared first on Search Engine Land.

Google Panda name revealed, plus: desktop page experience update completes rollout, Interflora gets its Google rankings back and more.
The post This day in search marketing history: March 3 appeared first on Search Engine Land.

Learn specific keyword research applications for ChatGPT, plus a framework for incorporating the tool into your SEO processes.
The post How to use ChatGPT for keyword research (with actual prompts) appeared first on Search Engine Land.

Want to advance your SEO game and get ahead of the competition? Here are three sustainable opportunities worth investing in this year.
The post SEO opportunities in 2023: Helpful content, E-E-A-T, People also ask appeared first on Search Engine Land.

Happy 28th birthday, Yahoo!, plus: Semrush plans IPO, click to call ads, Google’s About 260 problem, Steve Ballmer yelling at SMX and more.
The post This day in search marketing history: March 2 appeared first on Search Engine Land.

Learn why letting Google automatically configure your UA properties to GA4 is not the best idea and what you can do to opt out.
The post GA4 ‘auto-migration’: Here’s why you should opt out appeared first on Search Engine Land.

This quick guide shows how to use the popular AI chatbot to support your link building processes and campaigns.
The post ChatGPT for link building: A primer appeared first on Search Engine Land.

Done right, location-specific landing pages can build trust and authority for your business. Get better local SEO results with these tips.
The post Optimizing local landing pages for search: 8 best practices appeared first on Search Engine Land.

This day in search marketing history: March 1

Google publishes Search quality rating guidelines, plus: Ginny Marvin joins Google, AdWords Price Extensions, click fraud and more.
The post This day in search marketing history: March 1 appeared first on Search Engine Land.

The local pack that Google generally shows for queries with local intent has gone missing.
The post Google local map pack goes missing in search results (now fixed) appeared first on Search Engine Land.

Microsoft said they will be adding reporting and tools to Bing Webmaster Tools to help publishers understand how Bing Chat users interact with their sites.
The post Bing Webmaster Tools to gain Bing Chat and index coverage reporting appeared first on Search Engine Land.

Despite all the hype, AI still fails at many areas of content creation. Here’s how you can double down on things only humans can do.
The post AI can’t write this: 10 ways to AI-proof your content for years to come appeared first on Search Engine Land.

Looking for badges is one way shoppers can verify the validity of your store or listing.
The post 3 ways Google ensures safe online shopping appeared first on Search Engine Land.

Use these tools, templates, and tips to connect with journalists, get backlinks, and land some media coverage!
The post How to Use HARO for Backlinks & PR (with a Free Pitch Template) appeared first on WordStream.