Tag: SEO

These updates include a higher response rate and less hallucinations.
The post Microsoft Bing Chat launches quality improvements appeared first on Search Engine Land.

Learn how combining ORM and SEO tactics can help you capture a negative PAA and replace the answer with a positive one.
The post Case study: How to get rid of a negative ‘People also ask’ result appeared first on Search Engine Land.

R.I.P., DMOZ, plus: Multifaceted featured snippets, Google’s non-answer on CTR, voice search ranking factors and more.
The post This day in search marketing history: February 28 appeared first on Search Engine Land.

Learn how to gauge whether your your site has a keyword cannibalization problem and solutions to consider for better SEO results.
The post A guide to keyword cannibalization in SEO and how to fix it appeared first on Search Engine Land.

A content strategy is a map that will lead you to profitable content. Here are five reasons why every business must have one.
The post Why content strategy matters most appeared first on Search Engine Land.

Microsoft is slowly rolling out upgrades to Bing AI chat including setting the tone to creative, balanced or precise.
The post Bing AI Chat testing setting the tone of the responses appeared first on Search Engine Land.

Google Panda Update 3.3 and Venice, plus: GSC domain properties, Google Scraper Report, XML sitemaps change and more.
The post This day in search marketing history: February 27 appeared first on Search Engine Land.

Google expands mobile-friendliness for ranking, plus: mobile-first indexing, AdWords Flexible Conversion Counting, Google Panda and more.
The post This day in search marketing history: February 26 appeared first on Search Engine Land.

SEOs upset over Google featured snippets, plus: Google’s red Slow label, Google Panda fallout, PageRank 301 redirect dilution myth and more.
The post This day in search marketing history: February 25 appeared first on Search Engine Land.

Here’s what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.
The post An SEO’s guide to ChatGPT prompts appeared first on Search Engine Land.

Webinars could be your best investment in content this year. Learn best practices for planning a webinar right and promoting it effectively.
The post Webinars: A complete guide with examples appeared first on Search Engine Land.

Here’s a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.
The post Lookback: Google launched the Panda algorithm update 12 years ago appeared first on Search Engine Land.

This day in search marketing history: February 24

Google unleashes the Panda update, plus: E-A-T patent, AMP Top Stories, Overstock’s Google penalty, optimize by conversions and more
The post This day in search marketing history: February 24 appeared first on Search Engine Land.

But a new survey finds that Google Search is less popular among younger consumers, with TikTok growing as a news source.
The post Google Search remains the go-to news discovery platform appeared first on Search Engine Land.

Coming soon: You will get to choose which type of content is shown first in the Activity section of your LinkedIn profile.
The post New LinkedIn feature to boost your content visibility appeared first on Search Engine Land.

Google confirmed this test will impact 4% of Canadians. It’s similar to what Google did in Australia in 2021.
The post Google limits access to news content in Canada appeared first on Search Engine Land.

Inbound SEO is the process of optimizing your marketing content to rank higher in search results so your audience can find and engage with your content easily.
The post 8 core elements of a winning inbound SEO program appeared first on Search Engine Land.

How to update content and dates for SEO in 2023

Google says that only significant content changes should lead to updated article dates. Here are a few ways you can approach this.
The post How to update content and dates for SEO in 2023 appeared first on Search Engine Land.

Google core updates and other algorithm updates impacted Discover, but now Google says the helpful content system does as well.
The post Google helpful content system can now impact Google Discover visibility appeared first on Search Engine Land.

Learn how to find the right WordPress hosting, evaluate the providers in the market and identify the features your website needs.
The post How to choose WordPress hosting appeared first on Search Engine Land.

Here’s a closer look at how AI is helping search marketers do their jobs faster and easier – and how it still has a long way to go.
The post 5 ways AI is the future of SEO – and 5 ways SEOs still have job security appeared first on Search Engine Land.

Google penalizes Natural News, plus: Google AdSense separates YouTube earnings, BrightEdge acquires Oncrawl, florist war on AdWords and more.
The post This day in search marketing history: February 23 appeared first on Search Engine Land.

Make sure to review user permissions and levels of access with this update.
The post Google Search Console users and permissions management updated appeared first on Search Engine Land.

This begins to roll out to some users on Bing and Edge mobile apps on iOS and Android.
The post New Microsoft Bing Chat rolling out to mobile devices with voice search appeared first on Search Engine Land.

ChatGPT is a tool, not a one-size-fits-all solution. Learn its benefits and drawbacks from an SEO content perspective.
The post ChatGPT and SEO content: Where do we go from here? appeared first on Search Engine Land.

Jordi Ribas explained in a more technical blog post, how Microsoft was able to make Bing Chat so fast, so current and so impressive.
The post Microsoft Bing explains how Bing AI Chat leverages ChatGPT and Bing Search with Prometheus appeared first on Search Engine Land.

Google page experience update for desktop rolls out, plus: Google’s Pirate Update impact, Google Shopping experience scorecard and more.
The post This day in search marketing history: February 22 appeared first on Search Engine Land.

This update brings new languages to the product reviews update including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish.
The post Google releases February 2023 product reviews update appeared first on Search Engine Land.

Here’s how far AI-driven chatbots can help with keyword research, what the tech can’t do just yet and where SEO pros can deliver value.
The post How to navigate SEO keyword research in the era of ChatGPT appeared first on Search Engine Land.

This will allow you to potentially do more analysis with your data in other platforms.
The post Google Search Console adds daily bulk data exports to BigQuery appeared first on Search Engine Land.