Learn five of the biggest mistakes to avoid when writing SEO job descriptions and how to make your job listing stand out.
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Google Search Console sends alerts for big drops in clicks, plus: CTR myth resurfaces, poor grammar and typos impact Bing rankings and more.
The post This day in search marketing history: February 21 appeared first on Search Engine Land.
Following multiple reports of its chatbot getting confused, Microsoft caps how many questions users can ask per session and day.
The post Bing limits chat sessions as OpenAI founder says AI tools are ‘somewhat broken’ appeared first on Search Engine Land.
Video content guide: Why you should start creating videos now (plus examples)
An overview of video content, including why it matters for SEO and best practices for creating your video content strategy.
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Google stops supporting meta news keywords tag, plus: Google Ads tweaks mobile speed score algorithm, Voluntary Code of Practice and more
The post This day in search marketing history: February 20 appeared first on Search Engine Land.
Google removes right sidebar ads, plus: Bing Webmaster tools refresh, YMYL ranking weights, hreflang notifications and more.
The post This day in search marketing history: February 19 appeared first on Search Engine Land.
Yahoo stops using Google search, plus: Core Web Vitals, RSAs become default, Google Shopping Campaigns For PLAs and more.
The post This day in search marketing history: February 18 appeared first on Search Engine Land.
Instead, Google recommends you use Google Search Console’s crawl rate feature.
The post Google warns against using 403 or 404 status codes for Googlebot crawl rate limiting appeared first on Search Engine Land.
UK’s Competition and Markets Authority is concerned about this previously undisclosed revenue sharing arrangement between Apple and Google.
The post Report: Google sharing Chrome iOS search revenue with Apple appeared first on Search Engine Land.
Search engines should not show search results as answers
The post Bing AI chat needs to stop sourcing the Bing search results appeared first on Search Engine Land.
The big concern for publishers is when AI becomes the journalist
Content creators may need to entertain and maybe Google should add a new E to E-A-T.
The post The big concern for publishers is when AI becomes the journalist appeared first on Search Engine Land.
How the YouTube algorithm works: What marketers need to know
This guide will help you get the most out of YouTube, understand the platform’s algorithm and gain visibility for your best videos.
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Learn why, when and how to use short-form content in your brand’s marketing strategy, plus what to focus on when creating it.
The post What is short-form content? Your guide to when and how to use it appeared first on Search Engine Land.
Microsoft introduces the Bing Network, plus: Standard Shopping campaigns, Google Panda eats Demand Media, Google Social Search and more.
The post This day in search marketing history: February 17 appeared first on Search Engine Land.
Susan Wojcicki, the CEO of YouTube, is stepping down
Susan Wojcicki has been with Google since its infancy, in fact, the first Google offices were out of her garage.
The post Susan Wojcicki, the CEO of YouTube, is stepping down appeared first on Search Engine Land.
How Googlers were told to fix responses from Bard, its AI chatbot
Employees are told to give a thumbs down to hateful and abusive answers and any responses with legal, medical or financial advice.
The post How Googlers were told to fix responses from Bard, its AI chatbot appeared first on Search Engine Land.
Where is SEO in the business hierarchy?
Here’s how SEO can be integrated within an organization to inform other departments and get the best business results.
The post Where is SEO in the business hierarchy? appeared first on Search Engine Land.
8 aspects of a sustainable SEO strategy
SEO doesn’t have to be tanked by constant changes. Learn how to do SEO sustainably while mitigating risk and focusing on priorities.
The post 8 aspects of a sustainable SEO strategy appeared first on Search Engine Land.
Microsoft shares positive and negative feedback on the new Bing AI search and chat
71% gave thumbs up to the results in the new Bing.
The post Microsoft shares positive and negative feedback on the new Bing AI search and chat appeared first on Search Engine Land.
This day in search marketing history: February 16
Google says avoid link building, plus: Conductor buys ContentKing, Google shows less than 10 results, Forbes paid links, and more.
The post This day in search marketing history: February 16 appeared first on Search Engine Land.
Google publishes new link best practices
This help document went from basics on crawlable links to a much more robust link best practices.
The post Google publishes new link best practices appeared first on Search Engine Land.
Bing’s new ChatGPT has multiple personalities
Gaslighting, memory loss, accidental racism, yep, sounds like AI.
The post Bing’s new ChatGPT has multiple personalities appeared first on Search Engine Land.
Ex-Googler: Ad revenue is hiding Google’s fundamental problems
Ex-Google CEO Larry Page once warned that incrementalism leads to irrelevance. Is that what we’re seeing now at Google?
The post Ex-Googler: Ad revenue is hiding Google’s fundamental problems appeared first on Search Engine Land.
3 questions SEOs are fielding in the wake of AI-powered search
As Google and Microsoft’s race toward AI-powered search heats up, clients are trying to understand what the news means for their brands.
The post 3 questions SEOs are fielding in the wake of AI-powered search appeared first on Search Engine Land.
New Bing is mind-blowingly fast and better than I expected
Indexing of new content on Microsoft’s new AI-powered Bing is fast, very fast. Here are some early thoughts on its indexing speed.
The post New Bing is mind-blowingly fast and better than I expected appeared first on Search Engine Land.
Local search in 2023: Key trends and tactics for marketers
Learn the trends and factors impacting the local ecosystem and ways brands can deliver an engaging experience for local customers.
The post Local search in 2023: Key trends and tactics for marketers appeared first on Search Engine Land.
This day in search marketing history: February 15
Google explains how to hire an SEO, plus: mass search ad disapprovals, Marin IPO, Google blurs paid and unpaid results (again) and more.
The post This day in search marketing history: February 15 appeared first on Search Engine Land.
How to analyze Google’s SERPs
Conducting SERP analysis will help you understand what is and isn’t working for a particular keyword. Here are tips and tools to get started.
The post How to analyze Google’s SERPs appeared first on Search Engine Land.
This day in search marketing history: February 14
Google Webmaster Tools comes out of beta, plus: Chrome’s personal blocklist, AdWords video ads and quality score updates and more
The post This day in search marketing history: February 14 appeared first on Search Engine Land.
AI generates article with ‘serious’ YMYL content issues
Factually incorrect AI content on a health topic made its way into Men’s Journal. Meanwhile, Google warns of AI hallucinations.
The post AI generates article with ‘serious’ YMYL content issues appeared first on Search Engine Land.
Content creators are concerned with the new AI features in Bing and Google
Will traffic from search to publishers drop with the new long chat like answers.
The post Content creators are concerned with the new AI features in Bing and Google appeared first on Search Engine Land.
How to build a better website architecture
Is your site built on an architecture that restricts organic potential? Here’s how to develop a fully optimized site structure that can scale.
The post How to build a better website architecture appeared first on Search Engine Land.