Podcasts: A content guide for beginners

Creating a podcast is a smart move for brands looking to differentiate and build trust with their audiences. Here’s how to get started.
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This day in search marketing history: February 13

Google AMP stories launch, plus: unconfirmed algorithm updates, faceted navigation and infinite scroll, AdWords display URL policy and more.
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This day in search marketing history: February 12

Google penalizes JCPenney for link scheme, plus: Google SEO certifications, Automated Bidding overhaul, canonical tag announced and more.
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This day in search marketing history: February 11

Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google’s SEO consulting services, Google Japan’s link penalty and more.
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How ChatGPT can help you create content for SEO

When using ChatGPT, think of it more as a writing and research assistant to help you with certain, but not all, content creation tasks.
The post How ChatGPT can help you create content for SEO appeared first on Search Engine Land.

3 search misconceptions about affiliate marketing debunked

Learn how affiliate can help search marketers gain market share and drive incremental – and profitable – growth in a tough economic climate.
The post 3 search misconceptions about affiliate marketing debunked appeared first on Search Engine Land.

This day in search marketing history: February 10

Google refreshes Page Layout Algorithm, plus: Google’s ads impact on advertisers, poor grammar, Google Buzz reaction and more
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2 free tools for tracking your Google reviews

Monitoring reviews is a must for businesses with an online presence. Here are some tools to include in your local SEO toolkit.
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7 emerging skills every SEO must master in 2023

In a world where skills are taught for free on YouTube, we must up our game to ensure that SEO gains a bigger piece of the marketing budget.
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This day in search marketing history: February 9

Google Buzz launches, plus: Bing Ads outage, Google search time capsule, Adwords yellow ads return, Yahoo rejecting Microsoft and more
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This day in search marketing history: February 9

Google Buzz launches, plus: Bing Ads outage, Google search time capsule, Adwords yellow ads return, Yahoo rejecting Microsoft and more
The post This day in search marketing history: February 9 appeared first on Search Engine Land.

Twitter is down, globally

That’s it. That’s the news.
The post Twitter is down, globally appeared first on Search Engine Land.

Our newly updated SEO guide is more helpful than ever, providing an overview of the key foundational elements you need to know.
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Google Lens is now used over 10 billion times per month.
The post New with Google multisearch, Google Maps, and more previews of Bard appeared first on Search Engine Land.

Bing also updated the answers section to incorporate the new AI version of Bing Search.
The post Bing Webmaster Guidelines updated for “conversation mode” and AI appeared first on Search Engine Land.

Google Chrome’s ‘not secure’ warning, plus: Search Ads 360, Google News and Discover penalties, content farms and more.
The post This day in search marketing history: February 8 appeared first on Search Engine Land.

I got early access to the new ChatGPT integrated Bing browser and decided to test it out.
The post Test driving the new Bing appeared first on Search Engine Land.

Forget zero-click. Now we have zero-link search results from Google. Is this an act of war on publishers?
The post Missing links: Where are sources in Google’s AI search results? appeared first on Search Engine Land.

Live from the Microsoft event in Redmond…
The post Microsoft Bing shows off its new search engine using ChatGPT appeared first on Search Engine Land.

Learn potential reasons why you’re seeing this status in Google Search Console, plus ways to address related crawling and indexing issues.
The post Understanding and resolving ‘Discovered – currently not indexed’ appeared first on Search Engine Land.

Your Google podcast manager stats will show a drop in clicks and impressions.
The post Google Search podcast carousel going away on February 13 appeared first on Search Engine Land.

Conductor said the deal will help it better support global organizations. Both platforms will eventually become one unified platform.
The post Conductor acquires Searchmetrics in big enterprise SEO merger appeared first on Search Engine Land.

Is AI taking over the SEO Industry? Understand how to leverage the technology and its limitations to your SEO efforts.
The post Is AI threatening SEO strategy? appeared first on Search Engine Land.

Noogler spreads SEO myths, plus: Google posts rejected, Enhanced Campaign reactions, algorithm suggestions, Super Bowls and more
The post This day in search marketing history: February 7 appeared first on Search Engine Land.

Google promises to make their experimental conversational AI service, powered by LaMDA, available more widely in the coming weeks.
The post Google launches Bard, its answer to ChatGPT – here’s what it looks like appeared first on Search Engine Land.

Advanced image SEO: A secret manual

Learn how search engines process images and key image SEO tactics to implement from this comprehensive overview.
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