Tag: SEO

Writing long-form content that gets results is a skill. Learn how you can leverage it to meet your content marketing goals.
The post How to write long-form content: 7 smart steps and examples appeared first on Search Engine Land.

AdWords announces Enhanced Campaigns, plus: more Google Shopping ads, Toolbar PageRank, GSC updates, AMP change and more.
The post This day in search marketing history: February 6 appeared first on Search Engine Land.

Moz updates DA, plus: spammy structured markup, Google launches link reporting tools, search deals, Super Bowls, antitrust, and more.
The post This day in search marketing history: February 5 appeared first on Search Engine Land.

MicroHoo Day 4, plus: Google expands phrase match, Google Adds JSON-LD support, reconsideration requests and more.
The post This day in search marketing history: February 4 appeared first on Search Engine Land.

After a couple years of testing, Microsoft has now stopped using the old BingBot user agent.
The post New Bingbot user-agent now fully live appeared first on Search Engine Land.

How Google uses AI in search, plus: an unconfirmed Google algorithm update, Amit Singhal leaving Google, bad ads and more.
The post This day in search marketing history: February 3 appeared first on Search Engine Land.

In the Google Q4 earnings call, Sundar Pichai confirmed the company’s plans to deliver ChatGPT like features.
The post Sundar Pichai confirms Google is working on AI search feature users can “engage directly with” appeared first on Search Engine Land.

Treating search engine optimization as a product means dedicating ample resources to growing organic traffic and revenue. Learn more here.
The post Why SEO should be a product appeared first on Search Engine Land.

While backlinks’ importance to Google has waned over the years, earning natural links through high-quality content still helps with SEO.
The post How much will backlinks matter in 2023? appeared first on Search Engine Land.

Google’s revamped Partners program, plus: Bing again denies copying Google results, YouTube using Amazon’s algorithm and more.
The post This day in search marketing history: February 2 appeared first on Search Engine Land.

As reported earlier, we are now learning more about Microsoft’s plans to incorporate ChatGPT into Bing Search.
The post Report: Microsoft Bing’s ChatGPT feature to be faster and richer with GPT-4 appeared first on Search Engine Land.

OpenAI said users can access the paid version of its popular ChatGPT service during peak times and get faster responses to prompts.
The post ChatGPT Plus launches, it costs $20 a month appeared first on Search Engine Land.

Tune in for templates and examples you can use to set your goals.
The post Webinar: 4 disciplines for SEO teams to drive performance appeared first on Search Engine Land.

We may have gotten our first preview of at what chatbot-style Google desktop search results will look like later this year
The post Google testing new search design with AI answers over organic results appeared first on Search Engine Land.

Microsoft also released some interesting stats on lastmod dates in XML sitemap files.
The post Microsoft Bing to rely more on lastmod date in XML sitemap files for crawling appeared first on Search Engine Land.

Google has upgraded the video indexing report to help your videos perform better in search.
The post Google Search Console Video indexing report gains video impressions overlay and sitemap filter appeared first on Search Engine Land.

Key SEO takeaways from Google’s 2020 paper on how text-generation models can be successfully used to detect low-quality content.
The post Is Google using a ChatGPT-like system for spam and AI content detection and ranking websites? appeared first on Search Engine Land.

Bing accused of copying Google’s search results, plus: Microsoft tries to buy Yahoo, about this result, fake locksmith issues and more.
The post This day in search marketing history: February 1 appeared first on Search Engine Land.

This new web-based AI Text Classifier tool predicts how likely it is that text was written by a human or AI.
The post OpenAI launches new tool to detect AI-generated text appeared first on Search Engine Land.

Twitter discontinues co-tweeting feature after it failed to meet expectations under Elon Musk’s leadership.
The post Twitter announces the end of CoTweets appeared first on Search Engine Land.

Publishing articles on LinkedIn? Now you can customize how your SEO title and description will appear in search engines.
The post LinkedIn now lets you add an SEO title and description appeared first on Search Engine Land.

Learn nine best practices for internally linking pages on ecommerce websites, plus examples of ecommerce SEO done well.
The post Internal linking for ecommerce: The ultimate guide appeared first on Search Engine Land.

Google releases URL Inspection Tool API, plus: AdWords IF functions, Page Speed Update confusion, local paid inclusion and more.
The post This day in search marketing history: January 31 appeared first on Search Engine Land.

Yandex isn’t Google, but there is a lot SEOs can learn about how a modern search engine is built from reviewing this codebase. 
The post Yandex scrapes Google and other SEO learnings from the source code leak appeared first on Search Engine Land.

Baidu reportedly is planning to launch its AI chatbot as a standalone app before incorporating it gradually into search by March.
The post Baidu working on AI chatbot service that will be added to search appeared first on Search Engine Land.

Using long-tail keywords can be powerful and effective for SEO. Learn why it’s important to use them strategically – and how to do it.
The post 9 tips to get the full SEO benefits of long-tail keywords appeared first on Search Engine Land.

While writing listicles can be straightforward, you can make them more engaging and attention-grabbing by following these tips.
The post How to write a listicle (with 6 examples) appeared first on Search Engine Land.

Jumpshot shuts down, plus: Google publishes featured snippet guide, Universal Search expands, local reviews in Google search and more.
The post This day in search marketing history: January 30 appeared first on Search Engine Land.