Google penalizes a link network, plus: paid search spending, Google warns about article directories, Yelp ratings in Google AdWords and more.
The post This day in search marketing history: January 29 appeared first on Search Engine Land.
Featured snippets introduced, plus: Hamlet Batista passes away, Google buys DeepMind, Google ad labeling and more.
The post This day in search marketing history: January 28 appeared first on Search Engine Land.
SEOs have already started analyzing Yandex’s search ranking factors, which include PageRank and several other link-related factors
The post Yandex ‘leak’ reveals 1,922 search ranking factors appeared first on Search Engine Land.
Where should you spend your SEO budget?
Backlinks? UX? Content? When determining where to invest your SEO budget, you must put a premium on tasks that move the needle.
The post Where should you spend your SEO budget? appeared first on Search Engine Land.
Tools make every SEO practitioner’s life more manageable. Here are some recommendations to consider as you build your SEO toolkit.
The post How to build a winning SEO tool stack for 2023 appeared first on Search Engine Land.
Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
The post Moving on from search engine optimization to search optimization appeared first on Search Engine Land.
Google AdWords API launches, plus: PAA vs. featured snippets, Google hiring an SEO, Expanded Text Ads findings and more.
The post This day in search marketing history: January 27 appeared first on Search Engine Land.
What is ChatGPT and why SEOs should care
Learn how this AI-powered chatbot works, who’s behind the technology, and what it can – and can’t – do for search marketers.
The post What is ChatGPT and why SEOs should care appeared first on Search Engine Land.
LinkedIn Ads launches, plus: holiday retail insights, crappy results, Google Panda 3.2, sitemap testing, DuckDuckGo and more.
The post This day in search marketing history: January 26 appeared first on Search Engine Land.
This year, overcome common obstacles to search success and get SEO done right with these five resolutions.
The post Resolve to get SEO done in 2023 – Here’s how appeared first on Search Engine Land.
With Business Connect, you can now customize the way your business information appears across Apple apps. Learn how to get started.
The post Apple Business Connect: Your guide to getting started appeared first on Search Engine Land.
This day in search marketing history: January 25
Google defuses miserable failure, plus: Topics API replaces FloC, value-based bidding, average search ranking position and more.
The post This day in search marketing history: January 25 appeared first on Search Engine Land.
The title and link elements are most important for RSS feed follow in Discover and Google parses img elements within other elements.
The post Google updates image SEO best practices and Google Discover docs appeared first on Search Engine Land.
By prioritizing the needs and well-being of your team, you can create a work environment that is conducive to success and retention.
The post Understanding quiet quitting in SEO – the silent exodus appeared first on Search Engine Land.
Today, Yoast SEO is rolling out a large update that revamps the user interface.
The post Yoast SEO version 20 with a new interface for settings appeared first on Search Engine Land.
Google Ads experts managing your campaigns, plus: favicons, Google organic search CTRs decline, Bing Ads Automated Imports and more.
The post This day in search marketing history: January 24 appeared first on Search Engine Land.
Make the most out of your organic content strategy to get better traffic outcomes.
The post Webinar: Think spiderwebs, not funnels, for remarkable SEO results appeared first on Search Engine Land.
A checklist for writing a checklist? Why not. Learn how to master this content type, including how to tie your article to a keyword for SEO.
The post How to write a checklist article: A 5-step checklist appeared first on Search Engine Land.
Expedia buys Travelocity, plus: Don’t Be Evil tool, semantic search, Position 6 penalty, unlimited site exclusions and more.
The post This day in search marketing history: January 23 appeared first on Search Engine Land.
Save 20% off actionable, expert-led training and live Q&A.
The post SMX Master Class Early Bird rates expire this Saturday! appeared first on Search Engine Land.
Google deduplicates featured snippets, plus: Facebook and Twitter signals, blacklisting domains, Wikipedia nofollows links and more.
The post This day in search marketing history: January 22 appeared first on Search Engine Land.
Google explains the core algorithm, plus: indexifembedded, Google sets sights on content farms, trademarketing SEO and more.
The post This day in search marketing history: January 21 appeared first on Search Engine Land.
Employees of TikTok and ByteDance are misusing “heating” privileges by boosting the view count of their own and their loved ones’ accounts in violation of company policies, as revealed by sources and documents reviewed by Forbes.
The post TikTok has a secret “Heating” (cheating?) button appeared first on Search Engine Land.
The Verge covers Red Ventures’ use of AI to write content that ranks well in search at a low cost.
The post Is AI-written content replacing cheap old content farms? appeared first on Search Engine Land.
Google has put A.I. ‘front and center’ and brought sought help from founders Larry Page and Sergey Brin on their A.I. strategy.
The post Report: Google search will debut chatbot features this year appeared first on Search Engine Land.
The right SEO metrics to track will depend on your marketing goals. Get started with these useful metrics recommended by top SEO experts.
The post 13 key SEO metrics to track in 2023 appeared first on Search Engine Land.
Ranking on Google’s first page will be useless if there’s only one page of search results. Learn what else can happen with this change.
The post How Google’s continuous scroll can impact SEO appeared first on Search Engine Land.
Matt Cutts forks guest blogging, plus: Semrush buys Backlinko, ranking factor study, a Google search quality rater interview and more.
The post This day in search marketing history: January 20 appeared first on Search Engine Land.
The total number of errors should not change, this is just a reclassification of those errors.
The post Google improves error classification in video indexing report appeared first on Search Engine Land.
The state of technical SEO is strong. Here are some findings from a new report on what will matter in 2023.
The post Technical SEO report reveals what matters in 2023 appeared first on Search Engine Land.
An enterprise SEO monthly report has metrics like ROI that your C-suite can understand. Learn how to create an enterprise SEO monthly report.
The post How to create an enterprise SEO monthly report appeared first on Search Engine Land.
This report no longer requires structured data and if Google finds products in your content, it may show in this report starting January 6th going forward.
The post Product results in Google’s performance report may see an increase in impressions and clicks appeared first on Search Engine Land.