The Top 12 SEO Trends to Optimize for in 2023

Ready to rank higher and generate more traffic? EEAT your heart out.
The post The Top 12 SEO Trends to Optimize for in 2023 appeared first on WordStream.

SEO product managers are the teammate you never knew you needed. It’s also a role in-house teams cannot live without.
The post What is an SEO product manager? appeared first on Search Engine Land.
Google AdWords introduces click-to-call ads, plus: IndexNow WordPress plugin, AdWords 2x budget change, search being solved and more.
The post This day in search marketing history: January 5 appeared first on Search Engine Land.

Don’t let a lack of content operational system sabotage your SEO success by killing output, slaughtering velocity and maiming morale.
The post A 5-step framework to scale your content operations and SEO appeared first on Search Engine Land.
Google use to have a 110 character limit, now Google says there is no hard limit.
The post Google drops the character limit for headlines in article structured data appeared first on Search Engine Land.
Microsoft wouldn’t comment but this feature can launch in the next couple of months, sources say.
The post Microsoft to add ChatGPT features to Bing Search appeared first on Search Engine Land.
Start laying the groundwork to build a culture of data within your organization by following these four tips.
The post 4 tips to build a data-centric culture in your agency appeared first on Search Engine Land.
Learn what happened on Jan. 4 in SEO, PPC and digital marketing history, as reported by Search Engine Land.
The post This day in search marketing history: January 4 appeared first on Search Engine Land.
Some of the policies were launched last year but have been improved with additional features to increase efficacy.
The post TikTok adds 5 new ways to enforce safety for teen users appeared first on Search Engine Land.

While SEO content writing and content writing differ, one is not better than the other. Here’s why you need both to succeed in marketing.
The post SEO content writing vs. content writing: The key difference appeared first on Search Engine Land.

Learn best practices for creating an About Us page that tells your brand’s story, connects with the audience, and builds trust.
The post How to write an effective About Us page (with 13 examples) appeared first on Search Engine Land.
This day in search marketing history: January 3

Learn what happened on Jan. 3 in SEO, PPC and digital marketing history, as reported by Search Engine Land.
The post This day in search marketing history: January 3 appeared first on Search Engine Land.

Learn what happened on Jan. 2 in SEO, PPC and digital marketing history, as reported by Search Engine Land.
The post This day in search marketing history: January 2 appeared first on Search Engine Land.
Learn what happened on Jan. 1 in SEO, PPC and digital marketing history, as reported by Search Engine Land.
The post This day in search marketing history: January 1 appeared first on Search Engine Land.
Google Sheets, E-A-T, helpful content and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2022.
The post Top 10 SEO expert columns of 2022 on Search Engine Land appeared first on Search Engine Land.
SEO 2022 in review: E-E-A-T, ChatGPT, Search Essentials and more
SEO proved to be yet another challenging year with several big changes. Here’s our recap of the year’s most important SEO news and stories.
The post SEO 2022 in review: E-E-A-T, ChatGPT, Search Essentials and more appeared first on Search Engine Land.

Google introduced a brand new ranking algorithm this year, the helpful content update but pushed the same number of official updates in 2022 as it did in 2021.
The post Google algorithm updates 2022 in review: Core updates, product reviews, helpful content updates, spam updates and beyond appeared first on Search Engine Land.

Here’s what you need to know about Google Autocomplete, how it generates predictions, and why it has moved away from making “suggestions.”
The post How Google Autocomplete works appeared first on Search Engine Land.

Curious about anonymized screenshots showing supposed SEO wins? Let’s uncover why there seem to be more horror stories than successes in SEO.
The post Why SEO experts rarely share actual success stories appeared first on Search Engine Land.
After a couple years of testing, Microsoft said it will stop using the old BingBot user agent next month.
The post Microsoft to go fully live with new Bingbot user-agent change in January 2023 appeared first on Search Engine Land.
How the TikTok algorithm works: Everything you need to know

We read TikTok’s creator guidelines and newsroom documentation, so you don’t have to. Learn the lowdown on TikTok and how brands can use it.
The post How the TikTok algorithm works: Everything you need to know appeared first on Search Engine Land.

The data providers sent us data looking at the Google Search results over the last couple of weeks.
The post Ranking data during the December 2022 Google helpful content update and link spam update appeared first on Search Engine Land.
Google announced this as a pilot feature in India, but some in the U.S. are also seeing it.
The post Google Search testing search in video appeared first on Search Engine Land.

Segmenting your customers is critical to your success.
The post Customer segmentation models to improve the performance of loyalty marketing campaigns appeared first on Search Engine Land.
Google said this feature is no longer needed these days, as providers and devices are now faster.
The post Google search retires Web Light, Google’s method to serve faster, lighter pages to people appeared first on Search Engine Land.

Here’s how to create a Facebook content plan that meshes well with your brand’s overarching content marketing strategy.
The post Facebook: A content marketing guide appeared first on Search Engine Land.
Google says don’t expect a new core update by year-end
The holidays are approaching and SEOs are worried that we might get another core update by year end.
The post Google says don’t expect a new core update by year-end appeared first on Search Engine Land.
The enterprise business of SEO: Communicating to the C-suite
Learn how to effectively engage with your organization’s leaders and help them understand the incremental value of organic search.
The post The enterprise business of SEO: Communicating to the C-suite appeared first on Search Engine Land.
E-E-A-T and major updates to Google’s quality rater guidelines

The most important change to the QRG is the introduction of the letter E to the start of the popular acronym E-A-T.
The post E-E-A-T and major updates to Google’s quality rater guidelines appeared first on Search Engine Land.
Google doubles up on E with updated search quality raters guidelines (E-E-A-T)

Add an E to E-A-T with experience, expertise, authoritativeness and trustworthiness.
The post Google doubles up on E with updated search quality raters guidelines (E-E-A-T) appeared first on Search Engine Land.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
The post The latest jobs in search marketing appeared first on Search Engine Land.
Top 5 search marketing trends and 3 must-haves for 2023

Here’s a look at significant search, digital marketing and consumer trends, along with the must-haves for digital marketers in 2023.
The post Top 5 search marketing trends and 3 must-haves for 2023 appeared first on Search Engine Land.