Tag: SEO

Google Business Profiles to let you manage your social links

While Google showed social media profile links for local listings for a long time, Google Business Profiles may soon let you manage those links.
The post Google Business Profiles to let you manage your social links appeared first on Search Engine Land.

XML sitemaps and SEO: What you need to know

You can’t trust search engine bots to find all your URLs. Give them a guide with your XML sitemap. Learn the SEO benefits here.
The post XML sitemaps and SEO: What you need to know appeared first on Search Engine Land.

Google Search Generative Experience adds SGE while browsing

Paywalled content will not work with the new SGE while browsing feature. Google SGE also added definitions and color coding syntax.
The post Google Search Generative Experience adds SGE while browsing appeared first on Search Engine Land.

6 reasons your GA4 reports aren’t adding up

Navigate Google Analytics 4 with insights on metric disparities, UI alterations, data thresholds, and more.
The post 6 reasons your GA4 reports aren’t adding up appeared first on Search Engine Land.

Why we should set higher standards for content production

If we want our traffic to convert to sales or higher brand awareness, we must improve our content past “good enough.” Here’s why.
The post Why we should set higher standards for content production appeared first on Search Engine Land.

Tracking 20 years of search

Key takeaways and findings from an analysis of seroundtable.com’s historical Google Analytics data from 2003 to 2023. 
The post Tracking 20 years of search appeared first on Search Engine Land.

Level up your brand’s online impact with SEO and CX. Learn tactics that enhance user experiences and drive organic growth.
The post How to use SEO and CX for better organic performance appeared first on Search Engine Land.

Many large language models are trained using website content without permission – and some brands are demanding compensatation.
The post New York Times: Don’t use our content to train AI systems appeared first on Search Engine Land.

The new YouTube analytics report can help you understand whether Shorts, Videos or Live formats attract new viewers and bring back viewers.
The post YouTube launching New and Returning Viewers by Format report appeared first on Search Engine Land.

Relationships are the new currency of the web. Discover why digital PR is overtaking manual link building in the age of semantic search.
The post Digital PR vs. manual link building: Adapting to the modern search landscape appeared first on Search Engine Land.

Google warns against deleting older content, saying that content can be helpful. However, pruning content can be helpful for your SEO.
The post Google warns against content pruning as CNET deletes thousands of pages appeared first on Search Engine Land.

Using ChatGPT, retailer Newegg now highlights pros and cons, plus summaries of customer reviews on product pages.
The post Ecommerce brand debuts AI-generated product review summaries appeared first on Search Engine Land.

Transform your content strategy and truly connect with your audience.
The post Webinar: The art of winning audiences through content appeared first on Search Engine Land.

The search engine has sent its proposal to the Australian government, urging policymakers to change existing copyright laws.
The post Google says all online content should be available for AI training unless publishers opt out appeared first on Search Engine Land.

Learn how OpenAI’s latest plugin can help you analyze internal linking, perform server log analysis, and more for better SEO results.
The post 5 SEO use cases for the ChatGPT code interpreter plugin appeared first on Search Engine Land.

There’s a critical gap in search marketing education and leadership within companies. Here’s why addressing it matters and ways to solve it.
The post Why search marketing education is a MUST within companies appeared first on Search Engine Land.

Get insights, help causes and feel good.
The post Local SEO for Good – LIVE: The virtual conference that gives back appeared first on Search Engine Land.

You may see a drop in click through rates from Google Search if you are impacted.
The post Google reduces the visibility of HowTo and FAQ rich results in search appeared first on Search Engine Land.

Introducing the CHERP, or chat experience results page. It’s time to give a name to the output of today’s generative AI experiences.
The post From SERPs to CHERPs: Why generative AI results need their own name appeared first on Search Engine Land.

Struggling with vanity metrics in SEO? Refocus on impactful metrics driven by customer journeys and elevate your strategic decisions.
The post How to determine the SEO metrics that matter appeared first on Search Engine Land.

Online brand strength is calculated as a score between 1-100. The metric is meant to capture broad signals of an brand’s influence.
The post Moz debuts new metric, Brand Authority, to measure brand strength appeared first on Search Engine Land.

Product titles that fail to meet Google’s criteria face being penalised with restricted visibility in the US.
The post Google Merchant Center releases new ‘inappropriate titles’ warning appeared first on Search Engine Land.

How ChatGPT can help you optimize your content for entities

Enhance your SEO efforts with ChatGPT. Learn how to extract entities, analyze SERP results, and craft topically relevant content.
The post How ChatGPT can help you optimize your content for entities appeared first on Search Engine Land.

Uncover the critical search indexing issue many SEOs overlook, the accidental exposure of client data on Google, and what to do about it.
The post How to remove sensitive client data from Google’s index appeared first on Search Engine Land.

You can now disallow ChatGPT from crawling your website and webpages.
The post GPTBot – OpenAI’s new web crawler appeared first on Search Engine Land.