Social media engagement hits a new low, except for TikTok
Organic engagement and traffic from social networks has been shrinking every year.
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TikTok enhances organic content reach with improved ‘Promote’ features
Promote campaigns were originally launched in 2021 and optimized for video views, site visits, and follows.
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The evolution of PPC in recent years calls for an updated guide. Our improved version will bring you up to speed.
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Learn why vertical video is the future of advertising, plus tips for getting ahead with TikTok, Reels and Shorts in your toolkit.
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Employees of TikTok and ByteDance are misusing “heating” privileges by boosting the view count of their own and their loved ones’ accounts in violation of company policies, as revealed by sources and documents reviewed by Forbes.
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For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
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Some of the policies were launched last year but have been improved with additional features to increase efficacy.
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PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
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How the TikTok algorithm works: Everything you need to know
We read TikTok’s creator guidelines and newsroom documentation, so you don’t have to. Learn the lowdown on TikTok and how brands can use it.
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