7 Powerful AI Marketing Tools You Need (Tested)
Seen your LinkedIn lately? AI marketing tools are everywhere. And each one promises a bigger ROI than the last. The truth? It’s not necessarily hype. AI tools actually deliver impressive returns. In fact, you get a 3.7x return for every dollar you invest in generative AI. But ONLY if you pick the right tools. So, …
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6 Best Social Media Management Tools (Tried & Tested)
There are many tools that let you schedule content across different social media platforms. But: Not all of them are built to match your unique workflow. Some focus on collaboration, others on planning. That’s why I’ve handpicked the best tools and highlighted the features that go beyond basic scheduling. Here’s an overview of the best …
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The 7 Best PPC Tools for Your Goals, Budget, and Workflow
Running PPC campaigns isn’t for the faint of heart. You’re constantly juggling dashboards, tweaking campaigns, and fielding requests from clients who wanted performance reports yesterday. That’s why the best PPC tools don’t just offer features. They help you move faster. In this guide, I’ve curated this list of the best PPC tools marketers swear by, …
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4 Best SEO Reporting Tools (Free & Paid Options)
SEO reporting transforms raw data into actionable decisions. It shows clients and teams exactly what’s working — and what isn’t. But here’s the painful truth: You can waste hours each month collecting data from various platforms. Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets. Then struggling to make it look …
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How to Use ChatGPT to Get 10X Better Answers
This guide will show you how to use ChatGPT the right way. Brand new to using it? I’ll help you skip the rookie mistakes that leave most beginners frustrated. Tried it before and had an average experience? No problem. You’ll learn how to refine your approach to get useful, high-quality responses (finally). Because here’s the …
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Top 5 Online Reputation Tools (Tried & Tested)
What people say about your brand online shapes your reputation. This could be reviews, social mentions, or business listings. Keeping up with all of them takes A LOT of time and effort. Online reputation management (ORM) tools help you monitor brand mentions, manage reviews, and keep business details consistent across directories. But each tool has …
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How to Use AI for Writing Exceptional Content (7 Best Practices)
If you publish writing, you’d be crazy not to use artificial intelligence. It’s like telling a carpenter not to use a drill. You can build a deck without one. But why would you? Writers have always embraced new tools to improve their craft. The challenge with AI, or any technology, is that we want the …
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4 Similarweb Alternatives for Better Competitor Research
Similarweb is powerful for digital intelligence. But like any tool, it has limitations. You might want deeper insights into your competitors’ content strategies. Or need more reliable data for SEO planning. Or you’re simply looking for a more affordable solution. I’ve spent months testing and researching the best Similarweb alternatives to see how they compare. …
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Semrush Pricing: How to Choose the Right Plan
Choosing a Semrush plan isn’t always obvious. Paid plans start at $139.95 and go up to enterprise solutions. Not to mention the various add-ons and apps. You don’t want to overpay for features you don’t need. Or pick a cheaper plan that limits your ability to grow. In this guide, you’ll learn which Semrush plan …
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Top 5 YouTube Keyword Tools (Field-Tested For Growth)
The difference between getting discovered on YouTube search and being invisible? Strategic keyword research. By optimizing videos with the right terms, you can dramatically increase your organic traffic. Take YouTuber Caren Magill’s ADHD coaching channel, for example. With 4.95M lifetime views and 116K subscribers, it’s safe to say Caren has found a successful niche. But …
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21 Google Search Tips to Find Exactly What You Want
Here are 21 Google search tips that will help you: Refine your searches to get the right answers faster Search the web without typing a query Discover cool things you never knew Google could do At the end, we’ll also show you how you can get your site to appear in more Google’s search results. …
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Top 14 Competitor Analysis Tools
Need help analyzing your competition to find ways to outperform them? You’ve come to the right place. Check out our list of the top competitor analysis tools for 2025. How to Choose the Right Competitor Analysis Tool With so many competitive analysis tools out there, how do you choose the right one for your needs? …
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7 Powerful Semrush Free Account Features (We Tested It)
You might be thinking, “What can I really do on the Semrush free account?” I was asked to test the limits of the free plan. Admittedly, this was an adjustment after using the paid tier for many years. But I was pleasantly surprised by what you can do. In this guide, I’ll walk you through …
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6 Best Enterprise SEO Tools (In Depth Comparison)
Ever wondered which enterprise SEO tools drive the success of the largest companies? As a decision-maker in an enterprise-scale business, you need more than just a list. You need insights that matter. That’s why we’ve gone the extra mile. After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, …
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7 Best HARO Alternatives (Expert Review)
If you’ve ever done media outreach, chances are you’ve crossed paths with HARO (Help a Reporter Out). For over a decade, it was the go-to platform for securing media placements and backlinks. But in early 2024, HARO officially shut its doors. What now? Fortunately, HARO’s closure doesn’t mean your outreach efforts have to take a …
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Google Gemini vs ChatGPT: Which AI Chatbot Is Better?
Google Gemini and ChatGPT can speed up your workflows and make many aspects of your life—both personal and professional—much easier. But which app is better? We ran head-to-head experiments with both AI tools to find out. Read on to find out whether Gemini or ChatGPT is better for: All kinds of research Understanding complex concepts …
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7 Top Google Analytics Alternatives (Free and Paid)
Let’s face it: When it comes to analytics tools, we want it all. Advanced metrics, intuitive dashboards, and seamless integrations. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. But those same marketers report issues like: Steep learning …
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9 Best Chrome Extensions for SEO: Our Top Picks
You know the saying “work smarter, not harder”? That’s what Chrome extensions can do for you. In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. Sold? Don’t download anything just yet. First, read our comprehensive review of the best Chrome extensions for SEO. We ranked …
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5 Best SEO Audit Tools for More Traffic
SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. And quarterly check-ins. This analytical approach has helped us maintain top rankings and grow organic traffic by 20.50% year over year. We run a fresh site crawl, review top pages, and optimize them to …
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11 Best Search Engines to Use Instead of Google
Google may be the king of search engines. But even kings have their flaws. Despite its immense popularity, Google isn’t perfect. Google’s dominance in the search engine market and data monopoly raises serious privacy concerns among users. And those frequent algorithm updates can wreak havoc on website rankings. Recently, Google’s AI Overviews even suggested adding …
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15 Best Quillbot Alternatives: The Ultimate Guide
Quillbot is a great tool for paraphrasing, summarizing, and translating content. It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. However, despite a lot of available features, Quillbot can fall short for some. This is for a variety of reasons: Not-so-perfect accuracy: Sometimes, the paraphrased or summarized content …
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How to Do a Reverse Image Search: A Step-by-Step Guide
A reverse image search allows you to find more information about an image or topic by using the image itself—instead of text. This technique can help you find a high-resolution version of an image, locate similar images, or identify the original source of the image. You can also use a reverse image search to search …
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