UTM Test
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15 Best Quillbot Alternatives: The Ultimate Guide
Quillbot is a great tool for paraphrasing, summarizing, and translating content. It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. However, despite a lot of available features, Quillbot can fall short for some. This is for a variety of reasons: Not-so-perfect accuracy: Sometimes, the paraphrased or summarized content …
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5 Best Rank Tracking Tools for SEO Monitoring
Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. 16K of these rank in the top 10 positions. Keeping track of the keywords we know drive the most value …
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5 Ways to Start Driving Traffic from Reddit
Reddit is becoming an even bigger player in the SERP space. Find out how you can take advantage.
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8 Powerful SEO AI Tools and Their Top Features
AI tools can be incredibly useful in scaling your SEO efforts. At Backlinko, we use SEO AI software to support our content marketing activities alongside our team of expert SEO strategists, writers, and editors. These tools assist us with various tasks. From keyword research to content optimization. Want to integrate artificial intelligence into your SEO …
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Ecommerce Marketing: 11 Strategies to Drive Traffic and Sales
Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. Using channels like search engines, social media, blog content, and email. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance. For example, FilterKing.com skyrocketed from 0 to $460K in …
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29 Top Digital Marketing Tools for Every Budget
Whether you’re a solo business or a team, the right digital marketing tools can increase sales. And with artificial intelligence (AI) being added to almost every other software product, you’re probably more curious than ever to find solutions that give you an edge. This post shares the 29 effective digital marketing tools for every budget. …
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ChatGPT / OpenAI Statistics: How Many People Use ChatGPT?
OpenAI is an AI research organization behind the popular ChatGPT. Launched in November 2022, ChatGPT gained 1 million users within the first 5 days since launch. In 3 months since its launch, the chatbot from OpenAI already had 100 million monthly active users. From the number of ChatGPT users to OpenAI revenue, we’ll cover up-to-date …
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36 Up-To-Date Ecommerce Statistics
Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. To help you learn about the dynamic landscape of online …
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24 Must-Know Local SEO Statistics
Local SEO has become an important element of digital marketing strategy helping businesses enhance online visibility and connect with local customers. How popular are local searches? What are the top local SEO ranking factors? Keep reading as we will cover answers to these questions with up-to-date local SEO statistics below. 4 in 5 consumers conduct …
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7 Best Free Online Marketing Classes in 2024
The world of online marketing evolves quickly. To stay ahead of the curve, you need to continuously update your skills and knowledge. At Backlinko, we’ve been using innovative techniques and strategies to grow and maintain the site. One perfect example is the Skyscraper Technique pioneered by Backlinko’s founder, Brian Dean. This strategy emphasizes exceptionally high-quality …
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22 Proven Content Marketing Examples to Inspire Your Strategy
We reviewed dozens of content marketing examples in different formats and from multiple channels. And handpicked the 22 most inspiring examples to share here with you. Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. Innovative Blog Posts …
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Small Business Marketing: 6 Proven Strategies for More Reach
Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. It’s about putting your business in the spotlight, grabbing attention, and turning that into revenue. This guide will teach you how to market your small business using six best practices. You’ll learn: How to figure out …
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Top 5 Local Rank Tracker Tools (Tested & Reviewed)
Local rank trackers automate the process of tracking local search engine rankings. Allowing you to save time while getting more profound insights. For example, Stratedia, a marketing agency, improved its clients’ results after investing in Semrush Local, a suite of local SEO tools. This enabled Stratedia to strengthen its offerings, from listing management to improving …
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Top 5 Local Rank Tracker Tools (Tested & Reviewed)
Local rank trackers automate the process of tracking local search engine rankings. Allowing you to save time while getting more profound insights. For example, Stratedia, a marketing agency, improved its clients’ results after investing in Semrush Local, a suite of local SEO tools. This enabled Stratedia to strengthen its offerings, from listing management to improving …
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Law Firm SEO: A 5-Step Guide to Getting More Leads and Clients
Want to attract prospects and land more cases from search engines? Investing in lawyer SEO can keep a steady stream of leads flowing into your firm year-round. For example, Google, “employment lawyer Seattle.” Here are the results: HKM Employment Attorneys has the top spot on Google Maps and in Google search. This one page sends …
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What Are Canonical URLs: An In-Depth Guide for SEOs
A canonical URL is the original or primary version of a webpage. If your site hosts multiple pages with similar or identical content, the canonical URL is the one you want search engines to index. While search engines ultimately determine which URL they consider canonical, you can influence this decision by adding the “rel=canonical” link …
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35+ Key Small Business Statistics
Small businesses are the backbone of the American economy (and in many parts of the world) and provide jobs for nearly half (45.9%) of US employees. Nearly 9-in-10 Americans state small businesses have a positive impact, whereas only 29% of Americans view large corporations positively. Want to learn about the state of small businesses, what …
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How to Develop Your Brand’s Tone of Voice (Examples + Template)
Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text. …
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5 Powerful Local SEO Tools to Get More Customers
Local SEO tools can be a game-changer. From automating review management to dominating local search, the right technology can help your business grow long-term. For example, KuchyneValent, a local Slovakian kitchen and furniture manufacturer, had reached a maximum annual revenue of $100,000 through offline sales. So, the team was looking for a way to increase …
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The 12 Best SEO Services in 2024
As of 2023, there are more than 180k SEO service providers in the US itself. With so many options to choose from, finding the best fit for your business can be daunting. In this guide, we’ve put together a list of the 12 best SEO services in 2024. They all have proven track records and …
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Local Keyword Research: 4 Easy Steps to Attract More Customers
Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Search engine algorithms, like Google, consider many factors when deciding which pages to …
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Most Visited Websites in the World
Over 1.9 billion websites make up the internet. However, a select few dominate online traffic. According to the latest data from Semrush’s Traffic Analytics tool, the 100 most visited sites range from search engines and social media to e-commerce and news. The table below ranks the web’s top destinations by monthly visits. It offers a …
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Number of Threads Users
Threads is a microblogging app, new X (Twitter) rival operated by Meta. Launched in July 2023, Threads gained 2 million signups in 2 hours since its launch. By day 5 since launch, Threads already had crossed a milestone of 100 million signups. Following the initial interest in new social media, Threads growth has declined but …
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Most Followed Accounts on Social Media
From celebrities to brands, most followed accounts on social media have an extensive reach to millions of users worldwide. Below, you’ll find the latest data on the most followed accounts on social media, including a breakdown by specific platform. Here’s a quick summary of what we’ll cover: Most Followed Accounts on Social Media Most Followed …
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13 Best Affiliate Marketing Website Examples
An affiliate marketing website promotes another company’s products or services in return for some sort of compensation, usually in the form of a commission. While it may seem like a pretty simple concept, this form of promotion has grown into a $17+ billion industry that is estimated to reach $28.8 billion by 2027. But, how …
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What Are URL Parameters? A Guide for Marketers and SEOs
URL parameters are strings of text added to a URL that modify website content and functionality. Or collect data on customer behavior. You can identify URL parameters as text strings following a “?” in a website’s URL. Here’s an example that shows how URL parameters tailor the user experience: robojan.gumroad.com/l/CFmodeling?layout=discover&recommended_by=staff_picks The example URL consists of …
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What Is Hreflang and How To Implement It the Right Way
Hreflang is an HTML attribute that specifies the language and regional targeting of a webpage. You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content. With hreflang properly implemented on your website, someone making an online search from Germany is more likely to see …
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9 Powerful SEO Software Tools Used by 7-Figure Agencies
SEO Agency of the Year Winner Harry Sanders started StudioHawk when he was just 17 years old and homeless. Fast-forward, StudioHawk grew its revenue from 3.4 million in 2021 to 5.6 million in 2023. Their no. 1 SEO software of choice? Semrush. Semrush will cover most of your SEO needs. But to scale your agency, …
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Most Popular Google Searches
Google processes billions of searches every day, revealing what people around the world are curious about. But what are the most popular search queries, both in the United States and globally? On this page, we’re going to cover: The Top 100 Google Searches in the US The Top 100 Google Searches Globally The keywords in …
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What is an H1 Tag? Best Practices & Examples
The H1 tag is an HTML heading tag you can use to create the main title or highlight the primary subject of a webpage. It comprises an opening tag, the title text, and a closing tag. Here’s an example of an H1 tag in one of our blog post’s HTML code and how …
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The 11 Best ChatGPT Alternatives
ChatGPT has been a game-changer, but it’s not the only player in the AI field. The world of large language models (LLMs) is vast and varied, each offering unique features and advantages. Whether you’re after affordability, specific functionalities, or just exploring, there’s an LLM out there for you. We’ve tested and used many of these …
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