Tag: Uncategorized

Schema Markup Guide: Help Search Engines Help You

Schema markup is code you add to your webpage that tells a search engine what your content is about. If you can tell Google the meaning behind your content, it can show your content to the right people. This can lead to an increase in organic traffic and improved conversions. This is what schema markup …
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Smartphone Usage Statistics

Smartphones have revolutionized the way we communicate and have boosted our productivity, allowing us to stay connected on the go. Back in 2014, there were 1 billion smartphone users. Now, the number is nearly 5 billion and forecasted to reach 6 billion by 2027. We’ll explore the latest statistics on smartphone usage, including smartphone habits …
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19 Key Market Research Statistics

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market …
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iPhone vs Android Statistics

In the world of smartphones, the rivalry between Apple and Google has been ongoing for years. Apple offers iPhones with iOS, exclusively available to its smartphones. On the other hand, Android is available on a variety of smartphones from different brands, from budget to premium versions. There are now more than 1 billion active iPhones …
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15 Key Marketing Automation Statistics

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses? Continue reading as we’ll cover answers to these questions with these recent …
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Revealing Average Screen Time Statistics

In today’s digital world, screen time is an essential part of our daily routine. From checking mail in the morning on a smartphone, to watching videos on the smartphone and doing some focused work on the desktop, screens seem to dominate our attention. In this post, we’ll explore the latest screen time insights and how …
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19 Key User-Generated Content Statistics

User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats, including reviews, Q&As, images and videos. What’s the value of user-generated content (UGC) to brands? What are the consumer attitudes on user-generated content? Continue reading …
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16 Key Affiliate Marketing Statistics

This is a complete list of recent affiliate marketing statistics every marketer needs to know in 2024. So if you want to find data and facts on: Affiliate marketing spending Affiliate marketing adoption Affiliate marketing return on ad spend Popular affiliate networks You’ll love the list of up-to-date stats on this page. Here’s a summary …
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41 Key AI Statistics

This is a complete list of the most important AI statistics every marketer needs to know in 2024. So if you want to find data and facts on: AI Market Size AI Adoption AI Use by Marketers Consumers Views on AI AI Impact on Jobs and Employment You’ll love the massive list of up-to-date stats …
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8 Best Sitemap Generator Tools to Consider

A sitemap is a list of all the pages on your website. An XML sitemap, which is specifically meant for search engines, helps them discover new and updated content. Sitemaps also categorize your website’s content into posts, pages, or any other type of content you might have on your page. This categorization helps search engines …
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The 22 Best Affiliate Programs

Affiliate marketing is a great way to monetize your site’s traffic – but with hundreds of affiliate programs to choose from, how do you decide which ones are worth your time? That’s where our handy list comes in. We’ve hand-picked the affiliate programs with the best reputations and highest payout potential. These companies offer competitive …
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Competitor Analysis: Core Principles and How to Conduct One

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. This guide, rooted in Backlinko’s expert approach to digital marketing strategies, delves into …
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TikTok SEO: The Ultimate Guide

Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. Known for its unique algorithm and customized “For You Page” (FYP), it’s becoming something companies can’t ignore. As of 2023, TikTok has over 1 billion active monthly users. While …
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Google Business Profile: How to Set Up & Optimize Your Listing

In today’s digital landscape, establishing a presence in local search results is crucial for businesses, and a Google Business Profile (GBP), previously known as Google My Business, plays a pivotal role in achieving this. Yet, just creating a business listing isn’t enough. It needs to be complete, optimized, and active for your business to get …
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13 Podcast Statistics You Need To Know

In recent years, podcasts have taken the digital world by storm. With more than 460 million listeners worldwide, the podcast industry provides lucrative opportunities for both podcasters and marketers alike and offers an effective way for you to connect with your target audience. To put it into perspective, there are currently over 5 million podcasts …
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Most Popular YouTube Channels & Searches of 2023

YouTube is undoubtedly the world’s most popular video platform with over 2 billion monthly users. But what are those users searching for when they’re on the platform, and which channels are they engaging with the most? In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube …
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In this article, you’ll find search engine optimization trends of 2024. And let’s be clear about something: This is NOT your average “SEO in 2024” guide. We’ll cover the most important SEO trends, but also share our own opinions on them, and advise how to adapt. So if you’re looking to optimize your website in …
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What Is CTR? And How You Can Improve It

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. In this guide, I’ll tell you: Exactly what CTR is and why …
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LinkedIn SEO Tips: Optimize Your Profile And Content

Among all the social media platforms out there, LinkedIn stands out as the go-to platform for professional social networking. But with over 900 million people using it, how do you stand out? It requires more than a compelling bio and a polished profile image. We’ll walk you through how to leverage LinkedIn SEO to enhance …
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Image SEO: 15 Tips for Image Optimization

In the SEO world, we all spend a LOT of time optimizing our content. But did you know that optimizing your site’s images is also super important? Well, let me tell you all about it. In this guide I’m going to cover: Exactly what image SEO is Its benefits My 15 top tips for optimizing …
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Understanding & Demonstrating Google E-E-A-T: A Complete Guide

In 2022, Google updated its E-A-T guidelines to include an extra “E”—” Experience”. But what does this mean for your SEO efforts? In this guide, I’ll cover: What E-E-A-T actually is Its core elements The different levels of E-E-A-T according to Google’s Quality Rater Guidelines The best ways for you to improve your site’s E-E-A-T …
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How to Track Your Google Keyword Rankings

An unmonitored SEO campaign is a half-finished one. Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful. …
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SEO Automation: 17 Tasks Streamlined for Enhanced Efficiency

Search Engine Optimization (SEO) takes a lot of time, concentration, and dedication. Some tasks demand regular attention, such as backlink analysis, keyword research, conducting site audits, and monitoring your rankings. Luckily, you don’t have to do these SEO tasks completely manually, thanks to the power of SEO automation. SEO automation is the process of leveraging …
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AI-based applications are making their way into enterprise organizations. Here’s how to ensure you’re in a position to use them properly.
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User Behavior and SEO: A Deep Dive

Understanding how users interact with your site is vital for your SEO efforts. But how do you keep track of this? And how can you positively impact user behavior on your site? In this guide, I’m going to take you through the most important user behavior metrics. I’ll tell you: What they are exactly What …
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Google Analytics 4 (GA4): Ultimate Guide and Tutorial

With Universal Analytics being gradually phased out, now is the best time to get to know Google Analytics 4. Google Analytics 4 (GA4) provides you with greater data collection accuracy than Universal Analytics (UA) and allows you to track the user journey across websites and apps. GA4 also features new reports and enhanced Universal Analytics …
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How to Perform SEO Competitor Analysis

The world of SEO (Search Engine Optimization) is a big, complicated, and competitive place. So much so, that it may feel like you may never outrank your rivals. But don’t despair: a little spying on your competitors’ SEO tactics goes a long way. An SEO competitor analysis is the process of evaluating and analyzing your …
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Spyfu: A Comprehensive Guide

If you’ve been shopping around for a new tool to help you with your SEO And PPC campaigns then you may have heard of SpyFu already. But how does it work? And is it any good? In this guide, I’m going to take you through all of SpyFu’s features. I’ll show you how to use …
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