Tag: Video

The AI-based tools that YouTube creators are using now offer a glimpse into the AI video generators content marketers may adopt soon.
The post The best AI video generators for creators and marketers appeared first on Search Engine Land.

Alphabet Inc., Google’s parent company, has reported better-than-expected results for Q2, indicating that ad spend is beginning to stabilise.
The post Google search revenue rises 5%, slight increase in total ad revenue appeared first on Search Engine Land.

The Commercial Content Library will give marketers access to key data that they can use to improve their campaign strategies.
The post TikTok launches ads transparency library appeared first on Search Engine Land.

Here’s the lowdown on Amazon’s video advertising solutions and how to leverage them to reach your target audience and drive conversions.
The post Maximizing brand impact with Amazon’s video advertising: A comprehensive guide appeared first on Search Engine Land.

Marketers may see an increase in reach for their YouTube campaigns as more people are pushed into turning off their ad blocker settings.
The post YouTube stops playing videos for people with ad blockers in new trial appeared first on Search Engine Land.

Advertisers may have lost billions of digital ad dollars by paying premium prices for a service that Google allegedly failed to deliver.
The post Google accused of mis-selling ads on third-party websites for years appeared first on Search Engine Land.

Advertisers can share job briefs with creators in the TikTok Creative Challenge portal and successful entries will be financially rewarded.
The post TikTok invites creators to make ads for marketers in new pilot appeared first on Search Engine Land.

The Test & Compare feature reveals which thumbnails drive the highest CTRs, enabling advertisers to make decisions based on data performance.
The post YouTube Test & Compare helps you pick the best video thumbnail appeared first on Search Engine Land.

LinkedIn to test video ads on streaming services

You could soon be able to run ads on video streaming services targeting LinkedIn’s 930 million subscribers.
The post LinkedIn to test video ads on streaming services appeared first on Search Engine Land.

YouTube Ads ecommerce guide: When, how and why

Here’s why direct-to-consumer ecommerce brands should consider YouTube Ads, plus five recommendations for new YouTube advertisers.
The post YouTube Ads ecommerce guide: When, how and why appeared first on Search Engine Land.

TikTok plans to quadruple its global e-commerce operations with a target of selling $20 billion in merchandise.Tik
The post TikTok targets $20 billion in ecommerce sales appeared first on Search Engine Land.

Creators can now apply to get the Series feature, which lets creators charge users to access paywalled premium content.
The post TikTok opens its premium content feature, Series, to more creators appeared first on Search Engine Land.

The most popular video ads earned more than 214 million video views on YouTube – with four notable trends for advertisers.
The post Netflix tops list of YouTube’s top 10 most popular video ads appeared first on Search Engine Land.

YouTube is the most popular streaming service on TV screens in the U.S., with an estimated 150 million unique viewers.
The post YouTube to offer unskippable 30-second ads on connected TV appeared first on Search Engine Land.

YouTube wants users to stop using ad blockers

YouTube wants people using ad blockers to allow YouTube Ads, so the platform is experimenting with a new way to restrict video content.
The post YouTube wants users to stop using ad blockers appeared first on Search Engine Land.

Trying to figure out why your YouTube Ads results aren’t better? Here are key lessons from years of running video campaigns.
The post 7 important YouTube Ads lessons you need to learn appeared first on Search Engine Land.

4 B2B paid media strategies to stay ahead of the curve

Discover four paid media initiatives driving great results for B2B brands today and how you can put them to work in your campaigns.
The post 4 B2B paid media strategies to stay ahead of the curve appeared first on Search Engine Land.

Learn why vertical video is the future of advertising, plus tips for getting ahead with TikTok, Reels and Shorts in your toolkit.
The post Top video marketing trends for 2023 and beyond appeared first on Search Engine Land.

For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
The post Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow appeared first on Search Engine Land.

With CPCs rising across performance media channels, is it worth following Airbnb’s shift from PPC to brand marketing? Here’s what to consider.
The post Airbnb’s search marketing shift: Should advertisers follow suit? appeared first on Search Engine Land.

YouTube year in review: The top 10 ads of 2022

YouTube has been a major player in marketing for a while, and this year was no exception.
The post YouTube year in review: The top 10 ads of 2022 appeared first on Search Engine Land.

If policy violations are detected, accounts may be suspended immediately and without prior warning.
The post Google is updating its Display and Video 360 Account Level Suspensions policy appeared first on Search Engine Land.