The experience will take fans through virtual environments based on new Sheeran songs, with exclusive performances by the artist.
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With the new Replica app, visitors can scan famous works with their phones and show them off as wearables in Roblox.
The post Metropolitan Museum of Art launches Roblox augmented reality experience appeared first on MarTech.
Here’s what’s in store for marketers as rapid advances in extended reality and artificial intelligence disrupt the industry.
The post Top 5 XR and AI marketing trends in 2023 appeared first on MarTech.
The new headset hits the market in early 2024 and cost $3,499. Will enough consumers and businesses adopt it to interest marketers?
The post What Apple’s Vision Pro means for AR and VR marketing appeared first on MarTech.
Here are the top VR and metaverse marketing experts you should follow as they create the future.
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XR + AI: 5 tools driving today’s content revolution
These five tools at the intersection of extended reality and artificial intelligence are driving a content revolution with endless possibilities.
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UC Berkeley partnered with Storyblok to explore adventurous innovations that might shape the future of the Internet.
The post Beyond boundaries: The future of digital content appeared first on MarTech.
Meet 3D virtual influencers, the new breed of marketing influencers
Brands are starting to leverage computer-generated fictional characters for marketing. Here’s what you need to know.
The post Meet 3D virtual influencers, the new breed of marketing influencers appeared first on MarTech.
The groups said Walmart’s Universe of Play was an advergame and asked CARU to review it. The retailer said CARU OK’d it before launch.
The post Walmart pulls a game off the Roblox platform after consumer groups’ complaint appeared first on MarTech.
Metaverse, Web 3.0 and NFTs: What marketers need to know
While often bundled together, NFTs, the metaverse and Web 3.0 aren’t the same things. Here’s how to view them from a marketing lens.
The post Metaverse, Web 3.0 and NFTs: What marketers need to know appeared first on MarTech.
In-game advertising: A marketer’s guide
With the right strategy, in-game advertising can be a powerful tool for reaching and engaging with today’s gaming audiences.
The post In-game advertising: A marketer’s guide appeared first on MarTech.
The recent promotion deployed WebAR technology to make dollar bills in the physical world actionable for consumers using their phones.
The post Papa Johns and Netspend adopt augmented reality for eGift campaign appeared first on MarTech.
Shoppers can customize, explore and test drive the new model virtually via an app-free WebAR platform.
The post Toyota launches AR experience to support 2023 Crown appeared first on MarTech.
Does your organization need a digital asset management platform?
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
The post Does your organization need a digital asset management platform? appeared first on MarTech.
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
The post What is digital asset management and how can it help you? appeared first on MarTech.
Here’s a list of must-see events for marketing professionals looking to boost their metaverse marketing muscle this year.
The post Top 10 immersive marketing events of 2023 appeared first on MarTech.
Here’s a list of must-see events for marketing professionals looking to boost their metaverse marketing muscle this year.
The post Top 9 immersive marketing events of 2023 appeared first on MarTech.
As the metaverse hype cycle wanes, marketers will target specific technologies that add value to their plans and strategies.
The post 2023 predictions: How marketers will approach web3, virtual experiences and gaming this year appeared first on MarTech.
Oorbit partners with LG Electronics to bring immersive music and gaming to LG TVs.
The post LG web3 partnership launches immersive experiences on TVs appeared first on MarTech.
From better B2B marketing in the metaverse to more engaging virtual events, here’s a preview of key immersive marketing trends in 2023.
The post Top 10 immersive marketing trends that will grow your grinchy heart in 2023 appeared first on MarTech.
Will automated chatbots be a force in marketing next year? There’s a better chance that headless commerce will be the story for 2023.
The post 2023 Predictions: Experience, Ecommerce and Transformation appeared first on MarTech.