Ways to Keep your B2B Sales Leads and Sales Flowing During the Holidays

Ways to Keep your B2B Sales Leads and Sales Flowing During the Holidays //

It’s great that the holidays are near! This can be a difficult time of year to attract prospects and capture attention. Many businesses decide to stop generating leads and focus their efforts on Q1 next year.

However, that doesn’t necessarily mean you shouldn’t. Your prospects are still searching for solutions to their problems online. There are many potential customers out there that you can’t ignore.

Don’t let the holidays slow down your sales efforts this year. Here are five ways to ensure your sales pipeline and leads remain healthy during the holiday season.

How to generate leads and sales during the holidays

Holidays are a great opportunity to stand out and seize the lead generation opportunities that others don’t. These holiday marketing tips are especially for B2B companies:

1. Mobile is your strength

Mobile is a must-have tool. This is especially true during holidays, when people spend more time on their mobile devices while traveling, holiday shopping, and just relaxing.

This is part the challenge for B2B Marketing teams, who prefer prospects to visit their desktop site over mobile. Mobile has higher engagement and conversion rates. We at Superlegal are not the only ones who feel this way.

What should you do? You can prepare for the holidays by increasing your mobile conversion rates, and landing pages optimization. Take this example:

• A mobile-only funnel is an option. You can make your onboarding process simpler and convert more easily on a mobile device if it is too complex.
• Keep your sign-up forms simple on mobile. Instead of asking for too many fields, ask for only email. Next, you can get the confirmation email with all the details that you require.

• Be more aggressive in driving traffic to your site now. Also, run A/B testing to increase mobile conversions during the holiday period.
• Your landing pages and user experience should be 100% mobile-friendly.

2. Give a holiday coupon

The holidays are a great time to build relationships with customers leads and customers by sending thoughtful messages. It’s also the season for giving and the perfect time to send holiday coupons. Who doesn’t love a coupon?

To increase your prospects’ interest in your company, to boost their loyalty, decrease churn and to customers, as well as to churned customers, to remind them about your brand and to reinforce your brand’s value. You can give them a discount coupon or a coupon for a B2B friendly vendor like Staples.

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Add the cost of your user acquisition to your budget, and you’ll have prospects and churned customers talking to you again!

3. Email marketing can be fun!

B2B decision-makers often spend the slower holiday season evaluating their options, making plans for the next year, and clearing out emails . This could also mean that you might find team leaders reading and responding more to emails .

This is a fantastic opportunity for you. Let’s face the facts, cold emails that offer better results than any other tool are not what we like. I get at most five of these emails per day. I ignore them all because they are all the same. Human connection is not a luxury, but an essential part of the buyer’s journey. Customers today want businesses that treat them as people, not as leads.

You could follow our tips for how to send cold emails right. However, this is the holiday season and people don’t want a corporate email in their inbox. Try these instead:

• Send a year in review email to customers that summarizes what they have accomplished with you and encourages them next year.

See more year-in review email examples right here

• Send a “happy holidays!” email to your clients . But, be creative and follow our tips.
• These holiday marketing tips can be used for additional guidance.

This will ensure that your prospects stay connected to your brand throughout the holidays, and come the new Year, you and your prospects are ready to engage.

4. Make a holiday video that is funny

Video marketing can be effective but this is not an invitation to create yet another explainer to show how your product or service will transform the business of anyone who will purchase it.

Instead, be creative and imaginative with a holiday-themed video that isn’t necessarily promotional of your business.

Take, for example:

• This funny video shows your team members acting as elves and discussing this year’s gifts.
• Parodies of holiday songs that relate to your industry, customers or brand.

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A viral video of the holidays can be a great way to increase brand awareness and organic traffic.

5. Publish holiday-themed content

There is no better time than the holidays to be creative in your content. You can take advantage of this opportunity by publishing creative blog post that stands out from the rest and will boost organic traffic for the entire year. Try this:

• Here’s a cheerful compilation of the best customer feedback and reviews.
• A series of eight or twelve posts (for the 12 Days Christmas or eight Days of Hanukkah).
• This holiday survival guide is designed to help customers deal with any issues they may have during the holidays.
• These holiday marketing materials will help you, as well our guide for cliche-free holiday copywriting.

Ensure that you keep the pipeline running during the holidays

Here you are. You don’t need to worry about the holiday season not going smoothly, whether you have a low pipeline or a team that isn’t hitting their targets. It takes creativity and a fresh perspective to make your prospects behave differently over the holidays.

Many businesses neglect to generate leads at this time of the year. This is the perfect opportunity to stand out and prove that you are serious about business and will not be slowing down. Don’t let the holidays pass you by! Start the New Year with a Bang!

The post 5 Tips to Keep Your Sales and B2B Leads Alive During the Holidays was originally published on WordStream.